Through IRI Tactical Forecasting, Google search and weather data was used to predict future disease outbreaks by region up to four weeks in advance so the manufacturer could:
The manufacturer is now able to achieve a higher return on investment from its promotional campaigns due to the accuracy of its weekly sales forecasts achieved through the real-time data provided by IRI.
Significant market share gains have been achieved across the manufacturer’s eight countries thanks to the tailored custom alerts provided by IRI to the client at predicted times of peak demand.
The manufacturer can also stay ahead of the game now through:
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