IRI estimates £1.7bn of sales are at risk per year across the market split across Supermarkets and Convenience retailers.
Retailers and Brands more reliant on HFSS product display and promotional sales are predicted to feel the greatest impact. How do HFSS restrictions affect your business?
WHAT? IRI’s HFSS Impact assessment calculates the impact on sales and volume risk from HFSS restrictions in Major Mults.
HOW? Our econometric model calculates incremental sales from display space and volume promotions in HFSS categories/products.
Contact us for an assessment of how your portfolio is impacted across the following metrics:
- Brand Share
- Manufacturer Share
- Retailer Share
- Absolute Volume/Value Impacts
- Base and Incremental Sales
- Forecasted Changes
- Year on Year Changes
Plus - A new specific Convenience view that incorporates store size data (2,000 sq ft threshold) to remove the impact of display in those smaller stores.
The HFSS Space Race…The biggest change to in-store product location in decades. 26% of display space is estimated to become vacant due to the HFSS restrictions and in some categories, the change is more dramatic. But what should fill the space?
Do you know which of your brands are incremental? What is the new optimal store-wide display strategy?
WHAT? IRI’s Display Space Optimiser pinpoints which brands and categories generate the most incremental sales when on display. Our scenario planning tool links data recommendations with manual inputs to support in-store display space planning.
HOW? Our simple Display Space Optimiser provides recommendations on how to use display space to generate incremental sales.
- Store: Category level view of display space incrementality, Display Space Optimiser gives recommendations on % display space by Category
- Category: Brand level view of display space incrementality, giving recommendations on in-category % display space by Brand
- Brand: Product level view of display space incrementality
Get in touch to talk to one of the team about how you can take advantage of the opportunities presented by HFSS.
High selling HFSS products will be moving from display into the aisles. The competition for in-aisle space will be fiercer than ever before. You will need to justify shelf space and retailers will need to make larger than usual range changes, including adding new healthier products.
WHAT? IRI has developed a simple and easy to use predictive online tool for improving the speed and quality of ranging decisions by testing different scenarios or alternatively by using the assortment optimisation module.
HOW? The shopper’s purchase decision is influenced by the ‘attractiveness’ of each product attribute in comparison to others available. The ‘attractiveness’ is found by an advanced algorithm that calculates the incremental and transferable volume and therefore the value by using both modeling results and external control factors (i.e. weather etc.)
Get in touch to talk about how you can defend your space, grow your share of shelf and optimise your range.