HFSS Restrictions
and Plan

How have HFSS restrictions impacted your business?
Have you mitigated risk from the restrictions?
Have you taken advantage of the opportunities?

IRI solutions underpin the industry’s understanding of the impact and implications of HFSS.
Talk to one of the team about how we can help you.

Impact Assessment

Certain categories and brands are seeing double digit declines as a result of HFSS, while others are seeing double digit growth

  • How is your category or brand being impacted by HFSS relative to your competitors?
  • What is driving the performance, how do we split out the impact of inflation from HFSS?

Contact us for an assessment of how your portfolio has been impacted across the following metrics:

  • Brand Share
  • Manufacturer Share
  • Retailer Share
  • Absolute Volume/Value Impacts
  • Base and Incremental Sales
  • Forecasted Changes
  • Year on Year Changes

Get in touch to talk to one of the team about understanding the impact of HFSS on your business.

Scenario Planning

The HFSS Space Race…The biggest change to in-store product location in decades.
Do you know which of your brands are incremental? What is the new optimal store-wide display strategy?

WHAT? IRI’s Display Space Optimiser pinpoints which brands and categories generate the most incremental sales when on display. Our scenario planning tool links data recommendations with manual inputs to support in-store display space planning.

HOW? Our simple Display Space Optimiser provides recommendations on how to use display space to generate incremental sales.

  • Store: Category level view of display space incrementality, Display Space Optimiser gives recommendations on % display space by Category
  • Category: Brand level view of display space incrementality, giving recommendations on in-category % display space by Brand
  • Brand: Product level view of display space incrementality

Get in touch to talk to one of the team about how you can take advantage of the opportunities presented by HFSS.

Assortment Optimisation

High selling HFSS products have moved from display into the aisles. The competition for in-aisle space is fiercer than ever before. You will need to justify shelf space and retailers will need to make larger than usual range changes, including adding new healthier products.

WHAT? IRI has developed a simple and easy to use predictive online tool for improving the speed and quality of ranging decisions by testing different scenarios or alternatively by using the assortment optimisation module.

HOW? The shopper’s purchase decision is influenced by the ‘attractiveness’ of each product attribute in comparison to others available. The ‘attractiveness’ is found by an advanced algorithm that calculates the incremental and transferable volume and therefore the value by using both modeling results and external control factors (i.e. weather etc.)

Get in touch to talk about how you can defend your space, grow your share of shelf and optimise your range.

Promotional Space

Detailed promotional space understanding
Do you know how much your competitor uses lobby space vs. end of aisles?
Do you know if your competitor is utilising new in aisle promotional space?
What promotional mechanic is most frequently used in your category and how does this differ by retailer?
What drives the most uplift to your brand – end of aisle space in retailer A vs. lobby space in retailer B?
What promotional space works best for NPDs?

Get in touch to talk about how you can understand usage and performance of individual promotional spaces.

Three key data sources, unique to IRI, are fundamental to understanding the impact of HFSS and how best to adapt to both mitigate risk and realise opportunities

Nutritional Data

Nutritional Data

SKU Level
Collected from 3rd Party web scraper

Display Location Data & Promotion Data

Display Location Data & Promotion Data

Store x Week x SKU
Collected via in-store audit

EPOS Sales Data

EPOS Sales Data

Store x Week x SKU
Sourced direct from Retailers

HFSS Grocer presentation