Kirsty has been in the market research industry for over 20 years and joined IRI in 1999. She has worked in numerous commercial roles across FMCG manufacturers, retailers and wholesalers in managing both ongoing client relationships and new business development.
Kirsty leads the SalesOut organisation, part of the IRI group, and brings her extensive experience within the FMCG market research arena into the wholesaler sector.
SalesOut are experts in the management of data and provision of insight to the wholesale industry. They work with the majority of wholesalers in the UK and have over 350 manufacturers using the service to build joint business plans with them. Kirsty is married with 2 children and lives with her family in Penarth, near Cardiff. Her passions are interior design, collecting art and enjoying good food with friends.