Insider tips on an array of topics help your sales and marketing strategies be more efficient and effective.

Supermarket range reviews affect new product launches

According to IRI’s latest study into the state of new product development (NPD), the number of new branded grocery items decreased by 8.4% in the last year, this reduction lead to losses of £99.6m in value sales for the retailers. The decline started in 2013, and has been f...

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Sugar Tax is coming on drink In the UK

In the 2016 UK Budget, the Soft Drinks Industry Levy (SDIL) was announced, soon to be nicknamed the “sugar tax”. The levy directly targets the producers and importers of sugary soft drinks to encourage them to remove added sugar, promote diet drinks, and reduce portion sizes f...

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