Blog

Insider tips on an array of topics help your sales and marketing strategies be more efficient and effective.
 

How brands are faring against private label in the cost of living crisis

As inflation continues to dominate headlines, grocery is starting to feel the real impact. With ONS CPIH figures reaching another record high of 8.2%, latest IRI data shows that June saw the highest leap in UK grocery prices since the start of 2022. A record 1% leap in four we...

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Building resilience in the face of growing inflation

It’s a challenge to write about much else but inflation at the moment. It remains one of the biggest areas of focus across FMCG currently and navigating the coming months will become increasingly challenging.

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Why it’s more important than ever before to create opportunities for the next generation

The array of challenges the FMCG industry is currently facing is far beyond anything we could have once imagined. We know it’s fast paced, but change is currently more rapid than ever.

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How retailers are testing out new in-store layouts to navigate HFSS changes

Major multiples are trialling ‘in-aisle promotional space’, which is mostly created and occupied by HFSS brands previously on end-of-aisle displays.

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The HFSS space race: we’re about to see the most significant change to instore product location in decades

This is it. After years of discussing, planning, and preparing, the HFSS shakeup of the UK Grocery market is now only months away. Thanks to the UK Government regulated HFSS (High Fat, Sugar and Salt) guidelines, many FMCG products may be looking for new homes this year. With ...

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Not another ground hog day

As we turn the page on a new calendar year, you might think this is just another familiar prediction piece for the fmcg industry. But this year, it’s more important than ever to drill deeper than these top-level forecasts. As ever more change looms, the common factor – no matt...

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Agility is the key to success as inflationary pressure mounts for retailers

It might not have been obvious to shoppers, but for some time, significant cost pressures have been crashing against the wall of UK supermarkets and suppliers.

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What’s really happening behind the inflation headlines?

Inflation increases are well documented and much commented upon but, as retailers face tougher challenges ahead, topline figures are hiding what’s actually playing out in store.

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Few will be shielded from HFSS restrictions; the impact will be felt across the entire store.

‘All change’. That is the loud and clear message coming from the Government to Manufacturers and Retailers when it comes to new high fat, sugar and salt (HFSS) regulation. The UK Government will introduce new rules for the display, promotion and advertising of HFSS products in...

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A New Twist on Privacy – Planning for a Post-Cookie and IDFA World

This blog examines the changing landscape for data privacy, details the numerous openings it presents for advertisers, and offers recommendations for future success.

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FMCG can do more to improve DE&I

The FMCG grocery sector still has much to do in terms of demonstrating its leadership in diversity, equity and inclusion (DE&I) and improving efforts to attract the next generation of diverse, bright young talent into the industry. This is not breaking news for most of you. Fr...

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Thinking beyond your brand: a reminder that businesses of all sizes need to be shopper-focused

I recently joined a session with Add Psalt, a 'change for good' organisation that provides black-owned start-up brands with industry expertise, to help them become a retail-ready brand. And I was struck by the idea of shopper-focused retail for small businesses.

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From pandemic panic buying to quality purchasing

Andrew Mitchell, Executive Vice President International, IRI, takes a look at Europe’s fastest growing categories during the global crisis over the last year

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Get to know your customers with the latest evolution in Shopper Insights

To say that 2020 was turbulent would be an understatement. Within the world of FMCG retail, however, we can take some positives. One that I’m certainly noticing when I speak to retailers and brand owners, is the increasing appetite to better understand customers’ shopping habi...

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How big data technology is accelerating retailer and supplier collaboration

In the FMCG sector, the relationship between retailers and suppliers is crucial for success and results in improved customer satisfaction. A win-win for all concerned. Technology has been a driving force for accelerated collaboration opportunities between retailers and supplie...

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Can FMCG organisations deliver value to shoppers in a COVID recession?

With many countries now in their third lockdown during the pandemic, we’re seeing signs of recessionary-type behaviour as consumers adapt to their circumstances and change the way they shop. Lower prices and the need for value are very much back on the agenda as they were in t...

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Sweets, treats, beer and …. Zoom! What we ate in lockdown

As our homes became our world during lockdowns last year, we found new ways to cope and recreate social occasions online, or create new traditions with family, friends and colleagues.

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Reflections from a Graduate Apprentice by Frasier Crouch

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Why I champion apprenticeships in the FMCG sector

Apprenticeships have proven to be a great way to find talented people with passion and drive looking to start their careers. Embarking on an apprenticeship is a considered life choice. University isn't for everyone and offering apprenticeship opportunities allows young people ...

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Media planning implications for 2021 and beyond

The five big areas of change, issues and trends that will impact media planning in 2021

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