Blog

Insider tips on an array of topics help your sales and marketing strategies be more efficient and effective.
 

Thinking beyond your brand: a reminder that businesses of all sizes need to be shopper-focused

I recently joined a session with Add Psalt, a 'change for good' organisation that provides black-owned start-up brands with industry expertise, to help them become a retail-ready brand. And I was struck by the idea of shopper-focused retail for small businesses.

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From pandemic panic buying to quality purchasing

Andrew Mitchell, Executive Vice President International, IRI, takes a look at Europe’s fastest growing categories during the global crisis over the last year

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Get to know your customers with the latest evolution in Shopper Insights

To say that 2020 was turbulent would be an understatement. Within the world of FMCG retail, however, we can take some positives. One that I’m certainly noticing when I speak to retailers and brand owners, is the increasing appetite to better understand customers’ shopping habi...

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How big data technology is accelerating retailer and supplier collaboration

In the FMCG sector, the relationship between retailers and suppliers is crucial for success and results in improved customer satisfaction. A win-win for all concerned. Technology has been a driving force for accelerated collaboration opportunities between retailers and supplie...

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Can FMCG organisations deliver value to shoppers in a COVID recession?

With many countries now in their third lockdown during the pandemic, we’re seeing signs of recessionary-type behaviour as consumers adapt to their circumstances and change the way they shop. Lower prices and the need for value are very much back on the agenda as they were in t...

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Sweets, treats, beer and …. Zoom! What we ate in lockdown

As our homes became our world during lockdowns last year, we found new ways to cope and recreate social occasions online, or create new traditions with family, friends and colleagues.

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Reflections from a Graduate Apprentice by Frasier Crouch

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Why I champion apprenticeships in the FMCG sector

Apprenticeships have proven to be a great way to find talented people with passion and drive looking to start their careers. Embarking on an apprenticeship is a considered life choice. University isn't for everyone and offering apprenticeship opportunities allows young people ...

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Media planning implications for 2021 and beyond

The five big areas of change, issues and trends that will impact media planning in 2021

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The six rules of demand forecasting in a crisis

As FMCG manufacturers and retailers continue to adapt to new shopper behaviour in response to the COVID crisis and understand the impact on categories and channels, demand forecasting has never been more relevant or timely than it is now to help track changing consumer demand....

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Growth beyond the cookie: reaching the right people efficiently and effectively

How often have you had to interact with an ‘accept all cookies’ website pop up lately? The debate around data privacy is by no means a new one, but the introduction of GDPR in 2018, and the subsequent rollout of cookie alert notices, has only increased public awareness of dat...

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Why Now is the Time for Brands to Reset the Value Equation

The turbulence of 2020 has caused considerable changes in consumer behaviour and how both consumers and brands are valuing products. We’ve talked before about how this recession is very individual and our responses will be very different. This is borne out in the data where,...

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How will the HFSS regulations impact FMCG brands?

Many FMCG brands are at risk of being impacted by the UK Government’s recent ‘Better Health’ campaign launch, which sees a ban on promotions and displays of products deemed high in fat, salt or sugar (HFSS). Our recent analysis looks at Fat, Salt and Sugar but if we take a Sug...

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One size fits nobody – the new approach to customer loyalty

The words ‘it’s been emotional’ have never been more apt in recent times. It has certainly been a period of high emotion for both customers and retailers. This means that everything we thought we knew about loyalty – both for retailers and brands – needs to be reconsidere...

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New partnership between IRI and Adsquare

Digital marketers are now able to make use of IRI purchase data for more effective OOH planning and programmatic media buying in the UK.

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Doing the right thing for your consumer is the right thing to do in the ‘next normal’

In a matter of months, social distancing, panic buying, major staff shortages and stretched supply chains have all placed FMCG manufacturers and retailers under immense pressure. It’s led to the biggest retail reset in decades. We are entering the ‘next normal’ - which will se...

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The new normal that FMCG retailers and manufacturers expect after COVID-19

In early April, IRI conducted research among managers based at manufacturers and retailers across 31 countries to understand how they thought FMCG might change in the “new normal” after COVID-19. The survey was completed by 600 people and in this blog post I’m going to share ...

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Easter during lockdown in the UK grocery market

As we entered the Easter period, we waited to see how shoppers would react to these challenging times. We expected the shopping restrictions put in place to maybe have a negative impact with bricks and mortar retailers limiting access and On-line at capacity.

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Retail lessons from Italy: What is the ‘new normal’ in the Covid-19 era?

Change sometimes happens so quickly that it is almost impossible to keep up. But no-one could have predicted just how quickly the impact of the Covid-19 pandemic would change the way we live. Everything from the way we work to the way we shop has been turned on its head and we...

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Be brave. In difficult times, your consumers need you

The most common question I’ve been asked by brands in the past two weeks is: “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Just this week, Marketing Week’s own figures show that many marketers are delaying thei...

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