Blog

Insider tips on an array of topics help your sales and marketing strategies be more efficient and effective.
 

Growth beyond the cookie: reaching the right people efficiently and effectively

How often have you had to interact with an ‘accept all cookies’ website pop up lately? The debate around data privacy is by no means a new one, but the introduction of GDPR in 2018, and the subsequent rollout of cookie alert notices, has only increased public awareness of dat...

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Why Now is the Time for Brands to Reset the Value Equation

The turbulence of 2020 has caused considerable changes in consumer behaviour and how both consumers and brands are valuing products. We’ve talked before about how this recession is very individual and our responses will be very different. This is borne out in the data where,...

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How will the HFSS regulations impact FMCG brands?

Many FMCG brands are at risk of being impacted by the UK Government’s recent ‘Better Health’ campaign launch, which sees a ban on promotions and displays of products deemed high in fat, salt or sugar (HFSS). Our recent analysis looks at Fat, Salt and Sugar but if we take a Sug...

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One size fits nobody – the new approach to customer loyalty

The words ‘it’s been emotional’ have never been more apt in recent times. It has certainly been a period of high emotion for both customers and retailers. This means that everything we thought we knew about loyalty – both for retailers and brands – needs to be reconsidere...

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New partnership between IRI and Adsquare

Digital marketers are now able to make use of IRI purchase data for more effective OOH planning and programmatic media buying in the UK.

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Doing the right thing for your consumer is the right thing to do in the ‘next normal’

In a matter of months, social distancing, panic buying, major staff shortages and stretched supply chains have all placed FMCG manufacturers and retailers under immense pressure. It’s led to the biggest retail reset in decades. We are entering the ‘next normal’ - which will se...

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The new normal that FMCG retailers and manufacturers expect after COVID-19

In early April, IRI conducted research among managers based at manufacturers and retailers across 31 countries to understand how they thought FMCG might change in the “new normal” after COVID-19. The survey was completed by 600 people and in this blog post I’m going to share ...

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Easter during lockdown in the UK grocery market

As we entered the Easter period, we waited to see how shoppers would react to these challenging times. We expected the shopping restrictions put in place to maybe have a negative impact with bricks and mortar retailers limiting access and On-line at capacity.

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Retail lessons from Italy: What is the ‘new normal’ in the Covid-19 era?

Change sometimes happens so quickly that it is almost impossible to keep up. But no-one could have predicted just how quickly the impact of the Covid-19 pandemic would change the way we live. Everything from the way we work to the way we shop has been turned on its head and we...

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Be brave. In difficult times, your consumers need you

The most common question I’ve been asked by brands in the past two weeks is: “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Just this week, Marketing Week’s own figures show that many marketers are delaying thei...

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Why a Changing Media Market Requires More Agile Media Measurement

Around Halloween the last year, my partner was scrolling through a video-on-demand website looking for a spooky movie to watch, when we were bombarded with a Halloween-themed candy advertisement. For several minutes I was the captive audience of a completely contextual adverti...

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Category Management 4.0 Offers a 360-Degree View of Customers and Categories

Since its founding in 1828, German retail chain Globus has expanded to include 47 hypermarkets, 91 DIY stores and six consumer electronics stores in Germany. Additionally, it is represented in Russia, Luxembourg and the Czech Republic. In the past two years, Globus has complet...

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Three Ways to Build an Insight-Driven Organisation

In the current FMCG environment, brand manufacturers must find ways to become more agile. The industry has never had more data on its existing and potential customers yet translating this information to actionable insights has never been more difficult. Many insights teams are...

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How a Retailer Creates Customer Value Through Segmentation, Targeting and Activation

Establishing customer value is a crucial aspect of retailer marketing. Today, many organizations segment their customers by their RFM values (recency, frequency and monetization buying traits) as a way of understanding total customer value. The path to growth is a combination ...

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Retail landscape change offers further growth opportunities for Private Label

I’ll hold my hands up. Whether it’s searching the aisles or touchscreens for more indulgent dining-in options, new and exciting snacks, or saving money on products within health or homecare, private label (PL) is firmly on my radar.

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Will the Sainsbury’s –Asda merger create a new retailer fit for the 21st century customer?

“One of the biggest challenges the new business faces is understanding its new, combined customer base”

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Facial scrubs get cleaned up

At the beginning of 2018, the UK Government began legislation banning the use of tiny plastic pieces known as ‘microbeads’, typically found in facial scrubs, due to the pollution and damage to marine life they cause.

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3 reasons why we're living healthier in 2018

Only 3 weeks in to 2018 and I've already noticed less of a focus on the typical 'New Year, New Me'. Instead, it seems as though we have become all-round healthier individuals and here's why.

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2018 Predictions in the BWS market

We are still seeing lots of opportunities for the BWS sector to grow next year as consumers shop more frequently across different formats and trade up when shopping for booze.

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2018 Beauty Trend Predictions

The desire for beautifully natural and prepared skin is going nowhere. But in order to achieve this, we are seeing potential in several beauty trends that don’t all start down the skincare aisle, but all connect Health, Wellness & Beauty… Here’s 3 beauty trend predictions for ...

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