Blog

Insider tips on an array of topics help your sales and marketing strategies be more efficient and effective.
 

Not another ground hog day

As we turn the page on a new calendar year, you might think this is just another familiar prediction piece for the fmcg industry. But this year, it’s more important than ever to drill deeper than these top-level forecasts. As ever more change looms, the common factor – no matt...

Read More

Agility is the key to success as inflationary pressure mounts for retailers

It might not have been obvious to shoppers, but for some time, significant cost pressures have been crashing against the wall of UK supermarkets and suppliers.

Read More

What’s really happening behind the inflation headlines?

Inflation increases are well documented and much commented upon but, as retailers face tougher challenges ahead, topline figures are hiding what’s actually playing out in store.

Read More

Few will be shielded from HFSS restrictions; the impact will be felt across the entire store.

‘All change’. That is the loud and clear message coming from the Government to Manufacturers and Retailers when it comes to new high fat, sugar and salt (HFSS) regulation. The UK Government will introduce new rules for the display, promotion and advertising of HFSS products in...

Read More

A New Twist on Privacy – Planning for a Post-Cookie and IDFA World

This blog examines the changing landscape for data privacy, details the numerous openings it presents for advertisers, and offers recommendations for future success.

Read More

FMCG can do more to improve DE&I

The FMCG grocery sector still has much to do in terms of demonstrating its leadership in diversity, equity and inclusion (DE&I) and improving efforts to attract the next generation of diverse, bright young talent into the industry. This is not breaking news for most of you. Fr...

Read More

Thinking beyond your brand: a reminder that businesses of all sizes need to be shopper-focused

I recently joined a session with Add Psalt, a 'change for good' organisation that provides black-owned start-up brands with industry expertise, to help them become a retail-ready brand. And I was struck by the idea of shopper-focused retail for small businesses.

Read More

From pandemic panic buying to quality purchasing

Andrew Mitchell, Executive Vice President International, IRI, takes a look at Europe’s fastest growing categories during the global crisis over the last year

Read More

Get to know your customers with the latest evolution in Shopper Insights

To say that 2020 was turbulent would be an understatement. Within the world of FMCG retail, however, we can take some positives. One that I’m certainly noticing when I speak to retailers and brand owners, is the increasing appetite to better understand customers’ shopping habi...

Read More

How big data technology is accelerating retailer and supplier collaboration

In the FMCG sector, the relationship between retailers and suppliers is crucial for success and results in improved customer satisfaction. A win-win for all concerned. Technology has been a driving force for accelerated collaboration opportunities between retailers and supplie...

Read More

Can FMCG organisations deliver value to shoppers in a COVID recession?

With many countries now in their third lockdown during the pandemic, we’re seeing signs of recessionary-type behaviour as consumers adapt to their circumstances and change the way they shop. Lower prices and the need for value are very much back on the agenda as they were in t...

Read More

Sweets, treats, beer and …. Zoom! What we ate in lockdown

As our homes became our world during lockdowns last year, we found new ways to cope and recreate social occasions online, or create new traditions with family, friends and colleagues.

Read More

Reflections from a Graduate Apprentice by Frasier Crouch

Read More

Why I champion apprenticeships in the FMCG sector

Apprenticeships have proven to be a great way to find talented people with passion and drive looking to start their careers. Embarking on an apprenticeship is a considered life choice. University isn't for everyone and offering apprenticeship opportunities allows young people ...

Read More

Media planning implications for 2021 and beyond

The five big areas of change, issues and trends that will impact media planning in 2021

Read More

The six rules of demand forecasting in a crisis

As FMCG manufacturers and retailers continue to adapt to new shopper behaviour in response to the COVID crisis and understand the impact on categories and channels, demand forecasting has never been more relevant or timely than it is now to help track changing consumer demand....

Read More

Growth beyond the cookie: reaching the right people efficiently and effectively

How often have you had to interact with an ‘accept all cookies’ website pop up lately? The debate around data privacy is by no means a new one, but the introduction of GDPR in 2018, and the subsequent rollout of cookie alert notices, has only increased public awareness of dat...

Read More

Why Now is the Time for Brands to Reset the Value Equation

The turbulence of 2020 has caused considerable changes in consumer behaviour and how both consumers and brands are valuing products. We’ve talked before about how this recession is very individual and our responses will be very different. This is borne out in the data where,...

Read More

How will the HFSS regulations impact FMCG brands?

Many FMCG brands are at risk of being impacted by the UK Government’s recent ‘Better Health’ campaign launch, which sees a ban on promotions and displays of products deemed high in fat, salt or sugar (HFSS). Our recent analysis looks at Fat, Salt and Sugar but if we take a Sug...

Read More

One size fits nobody – the new approach to customer loyalty

The words ‘it’s been emotional’ have never been more apt in recent times. It has certainly been a period of high emotion for both customers and retailers. This means that everything we thought we knew about loyalty – both for retailers and brands – needs to be reconsidere...

Read More

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

Enter security code:
 Security code