Meet different customers’ needs with the latest insights on the market, behaviour, pricing, promotion and more!

As the path to purchase continues to evolve, solutions for retailers increase collaboration, seize the sale and win the customer!

Maximise campaign impact with solutions that more accurately target, measure and optimise advertising.

The largest in-house Consumer Goods Analytics Centre and ISO 9001:2015 certified, ACE, helps hundreds of clients globally stay ahead of the competition.


Some see data. We see potential.

At IRI, we work with FMCG businesses to make the complex simple. Powered by market-leading Technology Analytics Liquid Data™, we turn information into insights helping you see what's possible.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

In this episode of The FMCG In-Crowd, we bring together guests from across the world of innovation to discuss NPD within the FMCG industry.
At IRI, we’re proud to celebrate National Apprentice Week. Hear from some of our current cohort as well as our graduate apprentice and key clients about the work they’re doing and why we’re so passionate about creating new opportunities and expanding how we shape big data in the coming years.
Many of us have shopped somewhere new over the last 12 months. The question for brands and retailers is how to encourage our loyalty. Read how we’re using shopper behaviour analytics to predict flight risk and identify which CRM levers to pull to retain your shoppers.
IRI is proud to be recognized in recent industry analyst reports, which for us reflects the value we provide our customers in the evolving consumer marketing and personalization landscape.
The acceleration of digital activity and the ever-increasing volumes of big data present the opportunity to understand the shifting landscape and shoppers' changing needs almost as fast as they're happening. In this latest blog, we share some of the ways in which our retail partners are using Big Data technology platforms to work more collaboratively with their suppliers.
In 2022, the UK Government will introduce new rules for High Fat, Sugar & Salt. IRI estimates that of the top 15 impacted categories, 64% of skus will fall within HFSS restrictions.


Work at IRI

At IRI, you will work on the most interesting business challenges facing the FMCG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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