Get direct access to daily transaction-level detail data for all of a specific retailer's stores through IRI's Retail Gateway solutions. Manufacturers who participate in retail collaboration gateway programs see almost 4 percent growth over those who don't.

Access robust modeling to optimize everyday prices and plan effective promotions – in real time.

• Gain a deeper understanding of historical performance, current market dynamics and shopper preferences to develop a more robust go-to-market approach for pricing and promotion.
• Align objectives and success criteria based on robust analytics that include decision-support tools, prescriptive analytic capabilities and machine-learning algorithms that make sense of big data.
• Simulate the possibilities with scenario planning, which offers an accurate understanding of expected impact and associated trade-offs.

Boost store and category sales at scale with the right products on the right shelves.

• For each category, and even each shopper segment, understand which items should be removed, which should be added and which should be replaced from a shelf set to maximize sales.
• Understand what types of items and product attributes have the most incremental impact on the category and what types drive the most cannibalization.
• Determine how to make the shelf more productive by better aligning shelf space to current and potential demand, and understanding how assortments should vary by region or store group.