A rapidly changing purchase landscape, an increasingly fragmented media environment, and consumers’ evolving needs and expectations means more complexity and more competition for your brand/s.
 
IRI is here to help you make sense of it all and find otherwise hidden opportunities for growth. We are proud to have been doing this for the world’s largest CPG manufacturers for almost four decades.

Market Performance and Strategy

We can help you properly assess the global competitive landscape in 11 countries to accurately determine both growth opportunities and competitive threats.
Answers Global Market Questions:
Who are the key players around the globe and/or in a specific country?
What is the size of the market and who are the current leading players?
Who are possible candidates for acquisition or business partnership opportunities?

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How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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Is eight = two ? (true/false)