Customer and Shopper


Pinpoint the right customers.

Demographic target groups just don’t cut it anymore. IRI’s Targeting solutions will help you understand who will buy and who won’t, so that your advertising has a higher chance of success.

Consumer and Shopper Track Create a target based on previous purchase behavior - what customers actually do, not just the demographic they fit into.

Ensure your investments hit the mark by identifying the households that buy your brand, buy from competitors and find out where they do their shopping.

Consumer and Shopper Track Know what motivates your shoppers, what they watch and listen to, and where they live.

Add context to your targeting by merging high-quality survey data with comprehensive purchase data.

Consumer and Shopper Track Tap into frequent shopper program (FSP) data for enhanced targeting.

Loyalty card member transaction data allows marketers to understand consumer behavior down to the brand or item level.

How We're Different




Our Targeting solutions cover 95% of all CPG spending in the U.S. due to our unique mix of panel and frequent shopper data. Our solutions help you identify specific households’ propensity to buy – down to the UPC level. Add our target groups to your CRM platform, connect them to addressable advertising programs and/or activate in store.

Best-in-breed partners

With frequent shopper program data, clients can target consumers based on what they are most likely to buy.
Kantar Shopcom’s sales data for 42 million frequent shopper cards are integrated into our targeting methodology.
Experian’s ConsumerView database is the backbone of our household targeting, with thousands of psychographic, demographic and behavioral data points.
Oracle’s Data Cloud supports IRI ProScores™, making the information actionable for digital ad targeting.

What Our Clients Are Saying

"We have been extremely impressed with the value that IRI has brought over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities are a true difference-maker for us."

E. & J. Gallo Winery

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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