Customer and Shopper


Reduce risk, increase profit.

It's a waste of marketing dollars to try to reach every single type of consumer all of the time. Our Segmentation solutions profile shoppers based on what they do and their attitudes, so that you know when and where to reach them most effectively.

IRI’s Segmentation Solutions profile shoppers based on attitudes toward major trends including the economy, technology, health care, aging and nutritional and eating habits - and leverage mobile technology to capture in-the-moment point of purchase and consumption/usage behavior among key consumer segments.
Use this profile information to better determine your marketing, product and category management strategies - ultimately reaching the right customers in the right way and at the right time.
Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.
Answers questions such as: Did the economy impact my buyers? Should I change my messaging? Are my consumers using a lot of technology to make purchase decisions? Should I invest more in media and what type - brand-building, coupons or something else?
Profile shoppers based on attitudes toward specific custom client views including segmentation to match to a client's own proprietary consumer databases.
This adds supplemental information on purchase and other attitudinal information to the client's database to provide a total share of market view.

How We’re Different



Built directly into our Segmentation solutions, our behavior data gives clients clarity, precision and an important understanding of each segment’s true potential to impact the bottom line. Using actual behavior unlocks differentiated segments that may otherwise remain undiscovered. We create custom segmentations from the ground up, combining attitudes with purchase data to truly size specific category targeting opportunities. You can keep segmentations alive throughout your organization by measuring the effectiveness of your targeting efforts over time.

What Our Clients Are Saying

"IRI brings a higher level, 360-degree analytical view of consumers to help us understand who they are and what is important to them."

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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