Our solutions synthesize hundreds of product, household and trip attributes, and distill them down to the most meaningful views. Whether looking at how your most loyal shoppers or the cherry pickers buy, you get direct and immediate insights.
Loyalty card member transaction data help overcome sample size constraints and allow marketers to understand consumer behavior faster and at a more granular level.
Through a mobile app, you can profile shoppers and their purchase, consumption, usage occasions and locations, and increase coverage across hard-to-reach channels and demographics. This means that they have to rely less on memory, and that their point-of-purchase and in-the-moment behavior gets accurately captured, providing rich context for their purchase decisions.
NO SAMPLE-SIZE CONSTRAINTS
"IN-THE-MOMENT" INSIGHTS ON CONSUMPTION
IRI nearly eliminates sample-size constraints, which is particularly helpful when launching niche or regional brands, and companies can also analyze consumer behavior as soon as products hit the shelf.
Oracle’s loyalty shopper database includes billions of transactions to fuel granular consumer and shopper insights.
Experian’s ConsumerView database includes Mosaic lifestyle clusters that can be integrated for additional insights.
SPINS provides insights into the natural/organic market, opening the door for deeper insights into this growing product segment.
A personal care manufacturer used survey insights to convince a retailer to carry its brand in-store instead of only online. Read More
A major beverage manufacturer wanted an early read from verified buyers of a new product on the drivers of trial and how consumer attitudes were developing toward the product. Read More
A leading beverage manufacturer needed insights from purchasers of its new single-serve packaging items to help shape future business decisions. Read More
A large food and beverage manufacturer was able to significantly improve its return on advertising spend with a comprehensive path-to-purchase analysis. Read More
A mid-sized coffee manufacturer demonstrated its brand’s crucial contributions to the category to retain distribution of its core items across all of a key retailer’s markets. Read More
A CPG manufacturer was able to demonstrate why it should not be delisted at a national retailer, saving over $10 million annually. Read More
A mid-sized regional bakery was able to secure a massive increase in distribution to all of a major mass retailer’s stores. Read More
A large mass merchant was experiencing challenges in the frozen seafood category, despite overall category growth in the market. Read More
A large CPG manufacturer wanted to propel e-commerce growth by understanding the performance of its own and competitive brands, as well as how its customers were interacting with its categories online. Read More
“IRI brings a higher-level, 360-degree analytical view of consumers to help us understand who they are and what is important to them.”
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us