Our time-tested yet transformational approach is based on a combination of shopper behavior, attitude, usage and point-of-sales data.

Manufacturers and retailers can quickly and accurately evaluate and size the power of their innovative ideas early in the process to reduce risk, increase success and avoid expensive failures.

We have an industry-leading innovation solutions portfolio.

This includes Hendry, which clearly defines a category based on consumer needs and then hones in on the product attributes that are important. To drive new-product success, these attributes should be visible in the new product.

Concept testing uses shopper behavior to optimize the odds of new-product success.

Prior to launch, concept testing is used to “try out” the new product for feedback from real consumers.