We combine our database of 110 million households with our Consumer Network™ panel data, point-of-sale (POS) data and sophisticated analyses. This granular household-level data combined with our proprietary methodologies means more accurate and actionable insights for our clients. Without a deep understanding of their consumers and shoppers, manufacturers and retailers risk squandering scarce resources on inefficient activation efforts. Our granular-level information helps uncover the greatest fit between a retailer’s shoppers and its product’s consumers in order to achieve a higher ROI. For manufacturers and retailers seeking to maximize dollars on their consumer and shopper activation, it's critical to be able to activate at the individual household and store level. We help you prioritize your activation resources so that you spend your dollars wisely for the best return and growth.