Customer and Shopper


Incite consumer action.

Understanding what you need to do to move consumers to action is what IRI's Activation solutions are all about. We'll help you uncover exactly what you need to do to get them to take action at the physical and digital shelf.

Consumer and Shopper Track With Our Activation solutions, identify the stores that matter most to your shoppers.

Want higher incremental revenue? Optimize your in-store activation. We make it easy to evaluate where individual households are likely to shop and how much of their wallet they are likely to spend at a particular store.

Consumer and Shopper Track Leverage an intuitive and flexible shopper intelligence platform.

Shopper needs change quickly. We help you keep up. Our shopper-intelligence platform allows you to rapidly analyze product switching, basket-level co-purchasing, category leakage, and other consumer analysis. With it, you will be able to build impactful strategies and tactics to engage your shoppers.

How We’re Different




We combine our database of 110 million households with our Consumer Network™ panel data, point-of-sale (POS) data and sophisticated analyses. This granular household-level data combined with our proprietary methodologies means more accurate and actionable insights for our clients. Without a deep understanding of their consumers and shoppers, manufacturers and retailers risk squandering scarce resources on inefficient activation efforts. Our granular-level information helps uncover the greatest fit between a retailer’s shoppers and its product’s consumers in order to achieve a higher ROI. For manufacturers and retailers seeking to maximize dollars on their consumer and shopper activation, it's critical to be able to activate at the individual household and store level. We help you prioritize your activation resources so that you spend your dollars wisely for the best return and growth.

What Our Clients Are Saying

"IRI understands the needs of our business and provides clear solutions that will make a huge impact. Their significant expertise and superior customer service, coupled with their sophisticated solutions, help us compete in the highly-competitive dairy category."

Land O’Lakes

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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