Plan, target, activate and measure your consumers and shoppers with unparalleled precision.

Gain new insights into what consumers do and activate against them at speed.

How does the rapidly changing shopper journey impact your brand and category?

What's the best way to zero in on your highest value shoppers?

How can you bring to life segment of one consumer relationships?

How can you use big data and analytics to capture a larger share of wallet?

The future of CPG is about bringing a one-to-one shopper-centric marketing and execution strategy to drive growth. Our Consumer and Shopper Intelligence solutions focus on leveraging our shopper marketing cloud of vast data to develop deep shopper insights, segment planning, opportunity sizing and activation strategies that empower companies to "win" the sale and the shopper.

Understand all of the consumer dynamics that are driving your brand and category growth.

  • Integrated solutions and insights based on the largest integrated consumer data sets can be activated and then measured.
  • Leverage the unique consumer insights that come from accessing millions of households’ frequent shopper data.

Uncover incremental high-potential new “white space” opportunities.

  • Our time-tested yet transformational approach is based on a combination of shopper behavior, attitude, usage and point-of-sales data.
  • We have an industry-leading innovation solutions portfolio.
  • Concept testing uses shopper behavior to optimize the odds of new product success.

Profile shoppers based on attitudes and/or purchase behavior.

  • Segmentation solutions profile shoppers based on attitudes toward major trends including the economy, technology, health care, aging and nutritional and eating habits, and leverages mobile technology to capture in-the-moment point of purchase and consumption/usage behavior among key consumer segments.
  • Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.
  • Profile shoppers based on attitudes toward specific custom client views, including segmentation, to match to a client's own proprietary consumer databases.

Get in front of the right people in the right place at the right time, and reinforce it with our media solutions.

  • Identify the stores that matter most to your shoppers.
  • Leverage an intuitive and flexible shopper intelligence platform.

Define the perfect audience for your products using our proprietary IRI ProScores.

  • Create a target based on previous purchase behavior — what customers actually do, not just the demographic they fit into.
  • Target with context. Know what motivates your shoppers, what they watch and listen to, and where they live.
  • Tap into Frequent Shopper Program (FSP) data for enhanced targeting.

How We’re Different


Our market-leading consumer and shopper intelligence solutions include world-leading experts, our extensive panel, and a rich portfolio of capabilities - all designed to help you reach the right consumer at the right place and with the right message.


Our consumer and shopper capabilities are hosted on our IRI Liquid Data™ platform, enabling speed to insights.


Our industry-leading partnerships with Kantar Shopcom, Oracle Datalogix and Experian contribute to our large, integrated and actionable data sets.

What Our Clients Say

"Last year we (PepsiCo) delivered the highest absolute growth of any CPG company, over a billion dollars in retail, and IRI, frankly, played a very big role."


Frito-Lay North America

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.


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