Customer and Shopper
Intelligence

Understand all of the consumer dynamics that are driving your brand and category growth.

• Integrated solutions and insights based on the largest integrated consumer data sets can be activated and then measured.
• Leverage the unique consumer insights that come from accessing millions of households’ frequent shopper data.

Uncover incremental high-potential new “white space” opportunities.

• Our time-tested yet transformational approach is based on a combination of shopper behavior, attitude, usage and point-of-sales data.
• We have an industry-leading innovation solutions portfolio.
• Concept testing uses shopper behavior to optimize the odds of new product success.

Profile shoppers based on attitudes and/or purchase behavior.

• Segmentation solutions profile shoppers based on attitudes toward major trends including the economy, technology, health care, aging and nutritional and eating habits, and leverages mobile technology to capture in-the-moment point of purchase and consumption/usage behavior among key consumer segments.
• Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.
• Profile shoppers based on attitudes toward specific custom client views, including segmentation, to match to a client's own proprietary consumer databases.

Get in front of the right people in the right place at the right time, and reinforce it with our media solutions.

• Identify the stores that matter most to your shoppers.
• Leverage an intuitive and flexible shopper intelligence platform.

Define the perfect audience for your products using our proprietary IRI ProScores.

• Create a target based on previous purchase behavior — what customers actually do, not just the demographic they fit into.
• Target with context. Know what motivates your shoppers, what they watch and listen to, and where they live.
• Tap into Frequent Shopper Program (FSP) data for enhanced targeting.