Analytics and In-Market Execution

Price and Promotion

Price and promote your product for success.

Even the slightest tweak to your price and promotion can make a huge impact on your sales and revenues. IRI's Price and Promotion solutions will tell you ahead of time how you can maximize your chances for success.

Consumer and Shopper TrackOptimize your product pricing to succeed in an ever-changing shopper and omni-channel environment.

What will happen if you increase or decrease your product price? Our predictive price modeling and analytics will tell you what to expect and whether it's the right move. It can model war-game scenarios based upon your own and competitor information across all channels.

Consumer and Shopper TrackCompanies spend huge amounts of money on their trade strategies. We can tell you where to focus your efforts and how to make them pay off.

Assess historical event performance to evaluate a wide variety of metrics, including retailer and manufacturer ROI, and identify key success factors that can be replicated across products and accounts.


Consumer and Shopper TrackPredictive analysis can help you plan trade events in order to maximize product, account and consumer sensitivities and achieve trade goals.

Create trade plans that achieve both retailer and manufacturer goals using centralized planning solutions that can be leveraged across the organization.

How We’re Different




IRI’s Liquid Modeling is a state-of-the-art modeling engine that delivers fast, scalable and customizable analytics. We bring together tightly-integrated data, analytics, technology, people and process to help clients navigate a complex pricing environment. We scale our price, trade and promotion solutions to meet specific client needs, from tactical event-specific promotions to larger revenue growth strategies.

What Our Clients Say

"IRI provides a quantum leap forward in terms of delivering granular, actionable insights that will ultimately help us with our brand, category, promotional and trend initiatives."

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How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.


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