Analytics and In-Market Execution


Have the right product in the right place for the right shopper.

Store formats are changing which means product assortments must change along with them. IRI's Assortment solutions guide you on which products to have on which shelves and in which stores, to meet the needs of those specific shoppers.

With competition up and shelf availability down, manufacturers and retailers must understand which products need to be on shelf.

Our assortment solutions offer detailed analysis and guidance to ensure that your product assortment strategy meets customer needs. With the vast increase in neighborhood stores by mass retailers, manufacturers need to be informed and selective on which products go on these stores' more limited shelf spaces. We'll tell you how to design assortments that are effective, efficient and keeping pace with trends in consumer-buying behavior.

Offer the right product at the right place at the right time.

Having the right brands in the right pack sizes at the right prices at the store-level is critical to success. We'll show you how to get it right.

Improve your capability to tailor assortment to drive growth with your top customers.

Your best customers challenge you to drive growth with more targeted assortments. Commodity/staple products have to fight harder to remain on shrinking shelf sets. Let us help you overcome these challenges by developing assortments tailored to your key customer opportunities.

How We’re Different




Store-level point-of-sale data fuels models that provide clear measurement of incrementality and provide the category and channel coverage required for effective recommendations and collaboration. Our prescriptive recommendations link strategic guidelines to tactical implementation. Intuitive web-based software provides a clear pathway to action and consistent activation. We provide activation training and support to build adoption and confidence.

What Our Clients Say

"IRI offers a unique blend of forward-looking, analytics-driven capabilities that help us ask the right questions and get to the answers that matter most to drive improved performance. Using IRI’s consumer and market information and powerful analytics capabilities, we are uniquely positioned to better manage local market differences around product assortment, shelf management and pricing."

Family Dollar

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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