Kantar Shopcom

Kantar Shopcom

KANTAR SHOPCOM is the analytics and insights division of Kantar Retail.

IRI’s partnership with Kantar provides clients with enhanced targeting and measurement using integrated data, a robust data platform and analytics. It includes aggregating frequent shopper program (FSP) loyalty card data with IRI ProScores™ as well as enhanced campaign measurement. By combining Kantar Shopcom loyalty card data, IRI Consumer Network™ panel data and IRI causal data, clients can isolate the impact of competitor pricing, consumer promotions and trade promotions during their campaigns to measure the impact on sales.

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