Market Measurement

Track data for all key retail channels as well as specialty sales.

Find out what’s happening in key channels such as mass, drug, grocery, convenience, pet and e-commerce.

Track high-growth FMCG sectors.

Gain a better understanding of growing sectors, including e-commerce and single-category specialists natural, organic, ethical and health and wellness products. Our data covers items sold at thousands of stores, and allows manufacturers and retailers to have data-driven conversations on product selection, placement, pricing and promotions.

Improve your tactical marketing by understanding performance across different demographic, socioeconomic, and geographic segments.

Evaluate your actual performance across different groups and markets by integrating your disparate data sources into one platform or report so that you have market performance information in one place. This is supplemented by deep, country-level insights on trends and key news that is quickly accessible by your global team members. Whether drilling deep into shopper specific behaviours or evaluating broadly across markets, we’ll bring together your performance data in one place so you learn about key trends affecting your products and customers.

“IRI has demonstrated its value and expertise to transform our point-of-sale information into actionable business insights for our partners. We are encouraged by the results being achieved from this program, not only within our organisation but also within our manufacturer partners.”