Analytics and In-Market Execution

assortment

Have the right product in the right place for the right shopper.

Store formats are changing, which means product assortments must change too. IRI’s assortment solutions guide you on which products to have on which shelves and in which stores to meet the needs of those specific shoppers.

With competition up and shelf availability down, manufacturers and retailers must understand which products need to be on shelf.

IRI’s assortment solutions offer detailed analysis and guidance to ensure that your product assortment strategy meets customer needs. Our assortment optimisation engine leverages machine learning and artificial intelligence to discover the retailer-specific opportunities that produce the most category and brand growth.

Offer the right product at the right place at the right time.

Having the right brands in the right pack sizes at the right prices at the store level is critical to success. We’ll show you how to get it right.

Improve your capability to tailor assortment to drive growth with your top customers.

Your best customers challenge you to drive growth with more targetted assortments. Commodity/staple products have to fight harder to remain on shrinking shelf sets. Let us help you overcome these challenges by developing assortments tailored to your key customer opportunities.

How We’re Different

DATA SPEAKING CLEARLY
SIMPLICITY IN DESIGN
PARTNERING FOR YOUR SUCCESS

Store-level point-of-sale data fuels models that provide clear measurement of incrementality, and provide the category and channel coverage required for effective recommendations and collaboration. Our prescriptive recommendations link strategic guidelines to tactical implementation, and intuitive web-based software provides a clear pathway to action and consistent activation.

Results

ASSORTMENT OPTIMISATION

A major European retailer faced significant declines in sales and market share. It wanted to focus on assortment to increase loyalty and improve its competitive position.

SHELF OPTIMISATION

A food retailer wanted to change its shelf organisation within the delicatessen category to grow value sales.

What Our Clients Say

“IRI Assortment Optimisation is a super powerful tool. We view it as a competitive advantage and don’t want our competitors to know we’re using it. It changed the conversations with several buyers – going from a rationalisation discussion to an expansion discussion. It is so important that incrementality is part of an assortment recommendation.”

Director, Category Management, Home Products Company

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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