Events

Leveraging The Hard Seltzer Opportunity

October 15, 2020

The new 'it' drink is here for summer - and its big business. It fills the gap in the esky and is set to soar to new heights this summer. The Hard Seltzer category represents a significant growth opportunity for liquor manufacturers and retailers not only in 2020 but over the coming years.

IRI's live virtual event will deep dive into Hard Seltzers to help understand what is driving its growth, who is buying it and provide advice on how to maximise the opportunity here in Australia.

Register now to learn:
Why are Hard Seltzers succeeding in the US?
Who is the Hard Seltzer shopper?
What key challenges does it face in Australia?
How can you maximise the opportunity for growth?

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IRI's Mark McCaffrey Presenting at Shop! Marketing Insights for 2020

November 27, 2019

Join IRI and Shop! ANZ in Melbourne as they explore the market dynamics of FMCG in international markets and learn how retailers and brands are navigating a low growth environment. 

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IRI's Daniel Bone Presenting at Shop! Marketing Insights for 2020

November 12, 2019

Join IRI and Shop! ANZ in Sydney as they explore the market dynamics of FMCG in international markets and learn how retailers and brands are navigating a low growth environment. 

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