Some lifestyle routines developed during the COVID-19 pandemic, such as cooking and baking-at-home, may continue post-pandemic. The big question here: is online (FMCG) shopping one of them? And how will e-commerce platforms and user experiences evolve to support the growth potential? IRI’s Online Shopping Trends Report is a comprehensive 4-part series explores these questions by unpacking he total online retail trends in Australia, as well as how it is impacting FMCG.
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