NPD in an environment of range rationalisation

NPD in an environment of range rationalisation

The average number of items stocked in an average supermarket has recently began to decline within Australia. Over the period of the study, February 2014 to March 2016, this has resulted in 1,000 fewer packaged grocery items appearing on supermarket shelves, a drop of 2%.

So, as retailers reduce their range does this make it harder for manufacturers to get the listings they need, in order to achieve new product sales targets?


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