How to Win The Digital Shelf in 2021

Here has never been a more important time to get your e-commerce strategy right. COVID-19 has changed consumer buying behaviour and with the acceleration of online shopping, retailers are increasing their focus and investment on their digital strategy to drive sales and increased engagement.

At IRI, we believe there’s a need to provide a single view of market performance – to look at online and offline sales holistically. That’s why we’ve partnered with Edge by Ascential – to provide you with industry leading e-commerce solutions to complement your IRI solutions.

Join IRI and Edge by Ascential to learn how to:

• Drive online sales
• Optimise content to win search and maintain brand integrity
• Monitor price and promotional activity for your brand and your competitors
• Ensure product information compliance
• Deliver consistent, unified reporting on brand presence and omni-channel performance