Sydney, Australia – 17 May 2019 - IRI has been invited to participate in two sessions at the upcoming Naturally Good Business Summit in Sydney.
WHO: Alistair Leathwood, Chief Commercial Officer
SESSION 1:
As Australia’s market for healthy products matures it’s important to take a step back and look at the factors driving growth today and into the future. Competition has increased, consumers are both savvy shoppers and at peak health awareness. We’re impacted by the purchasing superpower of Millennials, preparing for the rise of Generation Z, and the search for functional healthy ageing solutions is relevant across the generations. While North America’s $200 billion+ natural products market - the world’s largest and fastest-growing market for natural, organic, and better-for-you products - remains a key indicator for what will hit Australian shores next, an understanding of influential domestic factors is crucial to executing both locally and in other global markets.
IRI will co-lead this discussion with Alistair Leathwood, Chief Commercial Officer – Asia Pacific covering food and beverage, beauty and personal care and natural health to make sense of what’s both now and next, why and how to take advantage to position your brand for future success.
WHEN: Friday, 31st May 2019
WHERE: Naturally Good Business Summit, ICC Sydney, Darling Harbour
SESSION 2:
As Australia’s market for natural, organic and healthy products matures so do consumer attitudes, expectations and priorities. Australians are more educated than ever before in personal health and wellbeing, and they’re savvy in how, where and why they shop for products to meet their needs. Trend cycles are also quickening, intensifying the battle for relevancy for both brands and retailers.
IRI’s Alistair Leathwood, Chief Commercial Officer – Asia Pacific will deep dive into those things that matter most in Australia in healthy FMCG - with a spotlight on food and beverage and natural health. He’ll cover key shopper segments, attitudes and beliefs, behaviours and the market forces shaping local healthy FMCG both now and into the future.
WHEN: Monday, 3rd June 2019
WHERE: Naturally Good Expo, ICC Sydney, Darling Harbour
For a copy of the presentations, please contact us at
marketing@iriworldwide.com.au
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth.