IRI Announces New Managing Director for Asia Pacific

Seasoned Retail Executive Brings Blend of Experience and Expertise to Region

Sydney, Australia – 29th April 2019 – IRI®, the big data and technology expert for consumer industries, has announced the appointment of Paul Hinds to the role of managing director for the Asia Pacific region.   

Hinds is a highly experienced and accomplished global IRI executive and will be based out of IRI’s Sydney, Australia operations. He moves into the managing director role after an extremely successful period as senior vice president of IRI’s UK Retail Solutions business. In his UK role, he led the transformation of IRI’s Retail business, introducing many new initiatives, including the rollout of the industry-leading IRI Liquid Data® technology platform to empower retail and manufacturer clients across their customer and commercial strategies.  

During this time, he grew and transformed IRI’s engagement with retailers, establishing new partnerships with Tesco, M&S, Boots, Waitrose, Costco, Lloyds and One Stop. He also led the development of IRI’s largest data and insight collaboration function outside of the United States and established the business as an industry-recognized leader in the UK customer loyalty space. 

Hinds possesses a proven track record of developing highly successful strategic relationships that combine a wide range of data assets and prescriptive strategic analytics with IRI’s technology platform to help retailers and suppliers make better and faster business decisions that drive maximum value for consumers.

Prior to joining IRI, Paul held leadership roles within commercial, consultancy and delivery functions, where he consistently contributed to the success of his clients. He spent several years at insight consultancy, Beyond Analysis, where he led a number of client engagements, including, Visa Europe, Kingfisher Group, Waitrose, Penguin Books and JustGiving. He also spent seven years at dunnhumby, where he was responsible for insight and loyalty engagements for multiple clients, including Tesco, Shell, British Airways, Deutsche Telecom, Vodafone, Barclays Bank and BSkyB.

Andrew Appel, president and chief executive officer of IRI, said, “We are extremely pleased to announce Paul’s promotion to managing director of IRI Asia Pacific, based in our Sydney operation. Paul’s global experience, expertise, forward thinking and dynamism will help IRI grow our market share in Australia and across the Asia Pacific region and facilitate the rollout of our next generation ‘best of breed’ solutions, powered by Liquid Data. Paul’s proven ability to help retailers optimise the insights and value they gain from data to achieve tangible results, coupled with his background of more than 20 years of experience in the data and insight industry, are all strong attributes which will assist to deliver growth for our clients in the Australia, New Zealand, Hong Kong and South Korea region."

"We look forward to continuing our journey of growth, innovation and excellence across the region with Paul’s leadership, energy and industry acumen. Paul is a highly respected member of our organisation who understands our business, knows how to deliver growth and will bring many years of success in the European market to our business and clients in the Asia Pacific region.”

Hinds added, “I am really delighted to be joining the team in Australia, and I am looking forward to meeting and working with our valued clients across the region and welcoming new clients to the fold."

“We have many new impressive initiatives and product offerings to roll out across the Asia Pacific region that will fundamentally transform the ability for innovation and growth in our sector, and we are incredibly excited about this. It is a very exciting time for IRI, our clients and our market as a whole.”  

Paul hinds officially commences on 6th May 2019.

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit


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Tess Sanders Lazarus 
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