Sydney, Australia – 3 June 2019 - IRI®, a global leader in innovative solutions and services for consumer, retail and media companies today announced a significant expansion to its partnership with Priceline. The expanded partnership will allow Priceline to leverage IRI’s industry leading insight and analytics platform IRI Liquid Data.
IRI will help Priceline drive increased value to their customers through IRI’s industry leading Liquid Data technology platform and Unify Visualisation tool by enabling them to create customised category management tools, access more precise and relevant customer insights and provide the capability for faster decision making and greater collaboration with their supplier partners.
The solution will support category management, improving joint business planning sessions with their supplier partners and facilitate easier and more effective collaboration, ultimately leading to faster, better-informed decisions for Priceline and their supplier partners.
This will ultimately benefit Priceline customers through improved range, convenience and price, and accelerate innovation, reaffirming Priceline as the ideal health and beauty destination across the market space.
Paul Hinds, Managing Director Asia Pacific, for IRI, said: “We are proud to be expanding our relationship with Priceline and working with them to better understand their customers in a changing market. With over 17,000 products across both health and beauty, we look forward to pinpointing new ways to delight and engage their customers.”
David Ginsberg, Head of Buying for Priceline, commented: “I am very pleased that we are able to announce our expanded partnership with IRI. We already have a good understanding of our Priceline customer, however joining forces with a global leader in big data and analytics will allow us to further strengthen our knowledge and, more importantly, improve their experience when shopping in our stores.
“This partnership will augment our knowledge and result in better and faster decision making. Together with our supplier partners, we will have a more holistic view of our customers and be able to better anticipate and cover their current and future needs.”
Paul Hinds added: “The strategic partnership with Priceline builds on our ongoing momentum in retail and media. This together with IRI’s deep experience in health and beauty, will help Priceline and its supplier partners to capitalise on key business opportunities.”
About IRI:
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organisations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalised consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalisation revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit
www.iriworldwide.com.
Contact:
Please contact Tess Sanders Lazarus for further information and interview opportunities for IRI.
Tess Sanders Lazarus
Chief Publicist
Invigorate PR
P: 0432 978 174
E: tess@invigorate.com.au
W: invigorate.com.au