Sydney, 27th October 2017 -
IRI, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today its alliance with Clavis Insight, the global leader in e-Commerce intelligence for product manufacturers, to deliver an unprecedented level of actionable insights and analysis of online presence and performance of own and competitor brands across any e-tailer – not only in Australia, but globally. The alliance enables brand owners to optimise their online channel representation, drive profitable e-Commerce growth and protect brand equity.
It is estimated that Australians spend $22.23 billion annually on online retail*. This figure is expected to continue to grow and significantly outperform growth within bricks and mortar retail. At a time of such growth, and given the pending launch of Amazon in Australia, it is imperative that brands optimise their online performance across expanding online channels.
“Clavis Insight has experienced strong growth in the Australian market over the past couple of years. The IRI alliance gives us great scope to continue to significantly expand our customer base and our local market presence and expertise,” said Declan Kearney, MD Clavis Insight APAC.
IRI and Clavis Insight are respected industry leaders in their fields and currently share many leading global brands as customers such as P&G, Johnson & Johnson, Nestlé and Bayer.
“I am excited to announce our alliance with Clavis Insight, which will enable our clients to track and assess their brands’ online performance to complement their bricks and mortar sales data. Together, we will allow brands to identify and capitalise on rapidly emerging e-Commerce growth opportunities, and maximise omni channel sales and market share growth opportunities,” Caroline Chantry, Director, Client Partnerships Australia.
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*NAB Online Retail Sales Index
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organisations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant. Move your business forward at IRIworldwide.com
About Clavis Insight
Clavis Insight is the global leader in online channel analytics for product manufacturers, and the principal innovator at the forefront of the e-Commerce analytics revolution. The company has developed a powerful framework - 6Ps e-Commerce Intelligence™ - for organizing and prioritizing e-Commerce analytics, and actions to drive online channel success for brands. Global manufacturers use our daily e-Commerce analytics to drive sales in their categories online, optimize content for brand equity enhancement, protection and product information compliance, and to deliver consistent, unified reporting on brand presence and omni-channel performance.
Headquartered in Dublin, with offices and local market expertise in Boston, London, Paris and Shanghai, Clavis Insight is the strategic partner to hundreds of the world's largest and most popular brands in over 50 countries. We also collaborate with technology and service providers across the e-Commerce ecosystem, and provide an easily accessible Application Programming Interface (API), enabling brands to integrate their solutions for more impactful business intelligence, streamlined business processes, and the ability to beat the competition.
For more information on Clavis Insight 6Ps e-Commerce Intelligence™ visit www.clavisinsight.com
For more information, please contact our corporate communications team:
Marketing & Communications Manager
+61 410 820 469 or +61 2 8789 4016