Andrew Mitchell to join IRI’s International Senior Leadership Team

1st July 2020, IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, announced today that Andrew Mitchell has joined the company as Executive Vice President of Regional Client Growth Delivery (RCGD). In his new role, Mitchell will be responsible for leading and supporting IRI’s go-to-market commercial efforts for clients, manufacturers and retailers across their international business.

Baljit “Bal” Dail, President of IRI, Global, said, “We are delighted to welcome back Andrew, who started his career with us. His extensive expertise at envisioning value solutions to help clients unlock growth opportunities combined with his wide industry expertise in artificial intelligence and machine learning, CRM and supply chain management will be a real asset for our team”.

Andrew Mitchell said, “This is an exciting time to be re-joining IRI and I’m really looking forward to reconnecting with colleagues and clients. IRI has continued to thrive in the five years that I’ve been away and I return with a fresh perspective and strong motivation to build on the business’ recent successes in delivering growth to its clients.”

Dail continued: “Andrew is a strong sales and client leader with a wealth of data, analytics and technology experience who has worked with many of the world’s leading FMCG companies and retailers with who he has developed a strong relationship.”

Mitchell joins IRI from global marketing company Epsilon, where he was Senior Vice President International Sales. Before that, he was Global Commercial Director for SAAS start-up company, LivingLens, which was ranked the 36th fastest growing technology company in the United Kingdom in the 2019 Deloitte Technology Fast 50.

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organisations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalised consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalisation revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit

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