Blog

Should you already be connecting with the Meta shopper?

Post Date: 5/26/2022

The pandemic was a stark reminder of the value of the supply chain – no one will ever forget the great toilet paper frenzy of 2020. Coupled with geopolitical and climate change headwinds, shoppers have become used to disruption, but they know it breeds innovation too. The most...

Post Date: 4/06/2022

The advent of the Metaverse is bringing to life a potential $8 trillion new frontier influencing omni-channel retail. And players already engaging in the Metaverse are all intentionally enriching the customer experience, which for many people is blurring the boundary between t...

Post Date: 3/17/2022

The pandemic reintroduced the world to a ‘little thing’ called a QR code and as we reopen to the ‘roaring twenties’, incredible ‘techcceleration’ is already taking us well beyond the Covid check-in. After two years of intermittent lockdowns and remote living where more of our ...

Post Date: 2/09/2021

FMCG in the new decade has been headlined by panic buying, disrupted supply chains, economic chaos, ‘safe’ brands, reduced trade spending and mass migration to online channels. And it’s also been about community, safety and solidarity as we discovered that our industry’s resil...

Post Date: 1/14/2021

There’s no question that every recession is different and forecasts for the Australian economy range widely in 2021. There are key levers that brands need to pull to unlock their growth potential. As we work to manage costs and adjust to changing consumer demand and revenue mi...

Post Date: 6/18/2020

Wellbeing has always been a huge focus for myself and the teams I have led. I’m always mindful of my role as advisor and coach in helping leaders see that a focus on wellbeing is not only the right thing to do, but that it also makes good business sense.

Post Date: 6/10/2020

Like most teams in any business, my team started the year with an annual planning session to align on and build a plan for our 2020 initiatives. Being the dawn of a new decade, we kicked off this year’s session discussing how to be more agile in our Volatile, Uncertain, Comple...

Post Date: 5/11/2020

This week marks my 1 year anniversary of starting my role as the MD for IRI APAC. While I knew the change would be both exciting and challenging, I could never have predicted the curve balls that have been hurled at myself, family and, team in the last 12 months. Bushfires...

Post Date: 5/08/2020

The disruption and impacts of COVID-19 have been vast and presented challenges for all of us, personally and professionally. As an organisation it’s been our responsibility to adapt at pace, find solutions quickly (to problems we never anticipated) and most importantly ensure ...

Post Date: 4/24/2020

I took the day off on Monday. I know, how good am I? The fact I can highlights I am extremely lucky that I work for a company that is part of the FMCG ecosystem and while we do not put product on shelf for consumers, we can help manufacturers and retailers understand what is ...

Post Date: 4/16/2020

March 2020 was an unprecedented month as the social and economic ramifications of the COVID-19 pandemic amplified throughout. It prompted exceptional sales growth in FMCG product sales across retail channels, with weekly supermarket gains (versus the same week year ago) surgin...

Post Date: 4/03/2020

Throughout history there are countless of examples of innovations that instilled lasting change in the world, and just as many that failed to do so. Whether it’s an idea, technology, tool or a toy; all introductions to our lives enter society at a certain pace that is continge...

Post Date: 3/06/2020

Big Data is a phrase that was ‘on trend’ for a very short period of time and now (for those that still use it) results I find in an almost allergic reaction in meetings. It belongs to the archaic selling dictionary that includes ‘Internet of things’, web 2.0, and way back when...

Post Date: 2/26/2020

Less than 5% of consumer-packaged goods spending occurs online, but it dominates discourse about growth and future perspectives. After all, IRI’s ongoing IRI DigitaLink segmentation research shows we have surpassed 90% smartphone penetration in Australia. These digitally conne...

Post Date: 1/08/2020

The Aussie Summer is not just about the Christmas, New Year and Australia Day period. It is also the biggest time of year for in and out-of-home entertaining as many people take advantage of the sunny weather. Justin Nel, Lead Consultant at IRI recaps the 3 hottest grocery and...

Post Date: 11/10/2019

After a prolonged period of stability, the retail data market in Australia is currently going through some major changes, reflective of the global trends impacting our industry.

Post Date: 10/22/2019

Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?

Post Date: 9/25/2019

It is not unusual for data to have vast discrepancies in consistency, modes of measurement and coverage. This is a challenge when trying to get an accurate picture of the consumer packaged goods market and its consumers. Among the most long-standing and basic data in its vast ...

Post Date: 8/13/2019

In this era of fast faster fastest, how can businesses and brands keep up and, more importantly, win? It used to be that all you needed was data at your fingertips in order to gain an edge. You searched through the data, found the insights, made a decision and acted on it. But...

Post Date: 7/18/2019

Anybody working in consumer packaged goods (CPG) on the manufacturer or retailer side over the past 20 years is likely very familiar with panel data. It’s like a dependable, reliable friend – always there when you need it, and something you can count on it to provide solid ad...