Global retail research from Gartner analyzes the unified pricing solutions currently in the market for large and midsize retailers, and for products sold in-store, online and through mobile and social media. These unified solutions use predictive analytics and algorithm capabilities to plan and manage five types of pricing:

• Initial pricing
• Regular pricing
• Markdown pricing
• Promotion pricing
• Contextualized real-time pricing

Gartner outlines the importance of understanding why artificial intelligence (AI) driven, unified price optimization solutions are necessary to price for unified retail commerce and which newer technologies can provide improved pricing and promotion planning and management throughout the entire life cycle of the merchandise.

To be included in the Market Guide, vendors for these solutions must have live retail price and promotion implementations in large unified commerce retailers with revenue greater than $1 billion.

Gartner, Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications, 6 January 2021, Robert Hetu
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