Transforming from insights to automated insights and real time decision enablement

IRI is committed to enabling FMCG brands, retailers and agencies to power the path forward – to stay ahead of the competition, on the top of the market and on the leading edge of change. We’ve invested heavily in the tools, infrastructure and human capital talent that will empower our clients to drive disruption by harnessing automated and augmented decision making.

Graphic: Today's Insights > Automated Insights > Augmented Decision-Making > Decision Automation
From   To
People Who Analyze Historical Data People Who Deliver Actionable and Measurable Decisions
High Quality Insights High Quality Insights at Significantly Greater Speed
Responding to Requests Institutionalizing and Democratizing Tools for Self-Service Insights
Experts in Conducting Analyses Experts in Implementing Decision Algorithms, AI, ML and User Interaction Tools to Enable Decisions

Andrew Appel, IRI CEOAndrew Appel

“Leveraging big data, artificial intelligence, machine learning and new decision activation platforms will translate the world of market research from expert driven studies and insights into repeatable, automated insights and decisions – radically accelerating speed to execution.”

Powering the path forward

Transforming our industry outlines how we can work together to deliver this vision. Change needs to be anchored in economic and consumer impact. To accomplish that, we’ll need to take advantage of the powerful tools at our disposal. The path to automated decisions transformation requires technology, analytics and data.


Recurring insights should be 100% automatically created and distributed.

Augmented Decision-Making (ADM) is the process of using technology and analytic, combined with a specific business process, to let the machine do the work of combing through the data and seeing patterns and making recommendations.

Automated decisions moves to applying end-to-end business processes to create integrated recommended actions so the user can accept.

Pushing boundaries disruption

Leading-edge automated insights and decisioning solutions powered by artificial intelligence and machine learning - increasing speed for delivering growth and consumer relevancy for CPG, retail and media companies on the world's leading B2B data and technology platform - IRI liquid data®.

One step ahead co-creation speed, value, impact

How can we help you supercharge growth and profitability?


95% of FMCG, retail, and health and beauty companies in the Fortune 100 work with us.

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