big data TECHNOLOGY
Powerful decisions require powerful intelligence.
Imagine having access to comprehensive data to help you generate insights, plan, target, activate, measure and optimize … one consumer at a time. Now, imagine that data is continually aligned across product, brand, geography, customer, store and time to deliver a real-time, 360-degree view of the consumer and their purchases. Twenty million products, 1,200 attributes, 250,000 stores, 350 million de-identified loyalty cards, more than $2 trillion of tracked spend. It’s all on the IRI Data Cloud.