Uncover actionable insights to benefit
shoppers and boost sales.

Improve collaboration and joint business planning with suppliers.

PERSONALIZE THE SHOPPER EXPERIENCE.

IRI helps retailers tap into critical touch points along the shopper journey as well as form more collaborative relationships with suppliers to personalize offers and optimize marketing campaigns as they happen.
Collaborative Gateways
Quickly identify specific shopper, sales, promotion, distribution and cross-purchase opportunities.
Point-of-sale and panel data is augmented by loyalty, supply chain weather/gas and other data assets, along with trip and customer segmentation modeling.
With IRI's gateway solutions, retailers and manufacturers can look at the same information in order to work together more efficiently and effectively.
Leverage best-in-class analytics across data assets to understand key shopper trends, better target households, and track the impact of activation on store performance.
Retail Price and Promotion
Access IRI's robust modeling to optimize everyday prices and plan effective promotions - in real time.
Gain a deeper understanding of historical performance, current market dynamics and shopper preferences to develop a more robust go-to-market approach for pricing and promotion.
Align objectives and success criteria based on robust analytics that include decision-support tools, prescriptive analytic capabilities, and machine learning algorithms that make sense of big data.
Simulate the possibilities with scenario planning, which offers an accurate understanding of expected impact and associated tradeoffs.
Retail Assortment
Boost store and category sales at scale with the right products on the right shelves.
For each category, and even each shopper segment, understand which items should be removed, which should be added and which shall be replaced from a shelf set to maximize sales.
Understand what types of items and product attributes have the most incremental impact on the category and what types drive the most cannibalization.
Determine how to make the shelf more productive by better aligning shelf space to current and potential demand, and understanding how assortments should vary by region or store group.
Retail Media and Activation
Transform and optimize retailer advertising spend by understanding how what shoppers
see in the media impacts what they buy at retail.
Enhance targeting effectiveness with a deeper understanding of high-value shoppers based on linking their purchase, consumption and media behavior.
Discover detailed shopping, consumer and media insights in order to develop TV and digital advertising plans that resonate with shoppers.
Improve the results of shopper marketing programs with better audience targeting and campaign measurement.

How we're different

THE LARGEST SET OF INTEGRATED DATA
Retailer loyalty program data is incorporated with granular point-of-sale and other large data sets for a full view of the channel, category and shopper.
GAME-CHANGING TECHNOLOGY FOR FASTER DECISIONS
With the unmatched assets of IRI Liquid Data, retailers powers proprietary manufacturer/retailer collaboration process as well as a retailer-specific plan to help everyone win.
ACTIONABLE INSIGHTS DRIVE RESULTS AND BENEFIT SHOPPERS
With a more complete picture of market dynamics, media behavior and shopper preferences, coupled with best-in-class modeling, IRI helps retailers drive better marketing strategies and achieve better results.
How can we help you supercharge growth and profitability?

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