MARKET PERFORMANCE AND STRATEGY

Measure what's happening in the marketplace.

Having point-of-sale information is a vital first step in being able to analyze sales trends, manage inventory, understand the impact of campaigns and much more. IRI's Market Measurement solutions offer comprehensive information on how much you're selling and how you're doing across specific channels, sectors, markets and segments.

Consumer and Shopper TrackTrack data for all key retail channels as well as specialty sales.

Find out what’s happening in key channels such as mass, drug, grocery, convenience, on-premise, military, pet, club and e-commerce.

Consumer and Shopper TrackTrack high-growth CPG sectors.

Gain a better understanding of performance in e-commerce, perimeter, perishables, natural/organic and on-premise. Our data covers items sold at thousands of stores, and allows manufacturers and retailers to have data-driven conversations on product selection, placement, pricing and promotions.

Consumer and Shopper TrackImprove your 4 P’s by understanding performance across different demographic, ethnic and economic groups, and international markets.

Evaluate your actual performance across different groups and markets by integrating your disparate data sources into one platform or report so that you have market performance information in one place. This is supplemented by deep, country-level insights on trends and key news that is quickly accessible by your global team members. Whether drilling deep into U.S. demographics or broadly synthesizing across markets, we’ll bring together your performance data in one place so you learn about key trends affecting your products and markets.

How We're Different

MORE COMPLETE INSIGHTS
REAL-TIME, ACCURATE MARKET INFORMATION
SOLUTIONS TAILORED TO YOU
 
Our market measurement solutions bring together real-time information from thousands of data sources online and offline to address specific business processes and issues. Accurate and granular detail by category, geography, measure and time period streamlines the path from analysis to insight to action.

Partner Ecosystem


 

What Our Clients Say

“IRI has demonstrated its value and expertise to transform our point-of-sale information into actionable business insights for our partners. We are encouraged by the results being achieved from this program, not only within our organization but also within our manufacturer partners.”

 

 

Results

CATEGORY ASSESSMENT

After acquiring a frozen dessert brand with weak performance, a multi-category, multi-brand CPG manufacturer wanted to conduct a deep dive on the category to discover new growth opportunities for the ailing brand. Read More

How can we help you supercharge growth and profitabilty?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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