How we're different
Data, insights and market expertise identify where true growth lies.
We know the data better than anyone else.
Curiosity is our DNA. We go beyond the SURFACE to identify THE "SO WHAT?".
IRI's dynamic analytical tools powered by the IRI Advantage portfolio puts the power in your hands to understand how sales trends are impacted by your strategies and tactics.
Real-time 24x7 access to information so YOU CAN react to situations faster.
IRI Liquid Data and our suite of tools use an intuitive 'no training' interface that makes data available to a broad set of constituents in your organization. Many data sets are processed in real time, so your team's ability to react faster is significantly enhanced.