Uncover, identify and capture pockets of growth.

Leverage the largest set of integrated data for new insights and actions.
Then pinpoint the right opportunities to deliver growth with speed and focus.

How can you achieve growth in a rapidly changing landscape?

Are you missing key innovation or category opportunities?

From market measurement and point-of-sales (POS) tracking of online and offline purchases, to deep strategy and growth diagnostics, understanding what’s happening in-store through audits and new product forecasting, our market performance and strategy solutions will help you outpace, out-innovate and outgrow your competitors.

Market Measurement

Measure and understand market performance more broadly and deeply than ever before.

  • Know how much you are selling in specific channels, sectors, markets and segments.
  • Get the data on growing sectors, including e-commerce, perimeter, perishables, natural/organic products and on-premise.
  • Improve your 4 P’s by understanding performance across different demographic, ethnic and economic segments, and international markets.

E-Commerce

Gain an unparalleled view into the shopper digital journey and resulting purchase behavior online.

  • Track and assess a brand’s holistic online and in-store performance, including with in-store cause-and-effect analytics.
  • Understand the path to online conversion, missed opportunities and the dynamics of key shopper segments.
  • Improve category performance online by understanding exactly where to make changes.

Audit

Verify the effectiveness of your in-store programs and measure in-store performance.

  • Find out what's actually happening in the store with your displays and promotions, so that you can identify the in-store drivers of growth in your category.
  • Increase category sales by optimizing merchandising configurations, the shelf, assortment and more.
  • Access our proprietary methodology, and see consistent results.

Strategy

Find new strategies to accelerate company revenue and profit growth.

  • Define and drive business growth with our CPG and retail-focused consultants who leverage our unparalleled proprietary data, industry expertise, predictive analytics and technology.
  • Our deep strategy expertise helps you uncover and understand new growth pockets you can leverage.
  • Access our unique expertise in demand due diligence for mergers and acquisitions so you have a 360-degree understanding of the opportunity.

Innovation

Build growth through effective innovation.

  • Access quick and accurate results so that you have the information you need to develop and launch successful new products.
  • Understand sales, share and distribution, and consumer awareness, interest and satisfaction, as well as where the new product is sourcing volume from.
  • Maximize your launch plan by identifying additional growth opportunities for innovation.

See it in Action

 

IRI Global Enterprise Analysis and Reporting™ (GEAR)

Get all of your data from across the globe aligned with IRI’s Global Enterprise Analysis & Reporting (GEAR).

 

IRI E-Commerce Suite™

Quickly learn what you need to do to reach, activate and retain shoppers online in order to protect your market share and grow sales in certain categories.

 

IRI On-Premise Advantage™

Get new insights into the $680 billion on-premise category with the first POS-based, projected tracking service for the on-premise marketplace.

How We’re Different

DATA, INSIGHTS AND DATA, INSIGHTS AND MARKET EXPERTISE IDENTIFY WHERE TRUE GROWTH LIES.

 

We know the data better than anyone else.

CURIOSITY IS OUR DNA. WE GO BEYOND THE SURFACE TO IDENTIFY THE "SO WHAT?"

 

IRI's dynamic analytical tools – powered by the IRI Advantage portfolio – put the power in your hands to understand how sales trends are impacted by your strategies and tactics.

REAL-TIME 24/7 ACCESS TO INFORMATION SO YOU CAN REACT TO SITUATIONS FASTER.

 

IRI Liquid Data® and our suite of tools use an intuitive “no training” interface that makes data available to a broad set of constituents in your organization. Many data sets are processed in real time, so your team's ability to react faster is significantly enhanced.

What Our Clients Say

"They (IRI) helped us ensure that we understood who the consumer was, what was happening in the category, and helped formulate our strategy for growth."

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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