Growth is challenging to find in the consumer packaged goods industry. A rapidly changing purchase landscape, an increasingly fragmented media environment, and consumers’ evolving needs and expectations means more complexity and more competition for your brand/s.

IRI is here to help you make sense of it all and find otherwise hidden opportunities for growth. We are proud to have been doing this for the world’s largest CPG manufacturers for almost four decades. 

Market Performance and Strategy

Tap into solutions that include measuring the market through point-of-sale and other data, understanding in-store performance through audits, and assessing innovation and acquisition opportunities.

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Consumer and Shopper 

Leverage our vast shopper marketing data cloud to develop deeper shopper insights, segment planning, opportunity sizing and activation strategies that empower clients to win the sale and the shopper.

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Analytics and In-Market Execution

Make better decisions and anticipate competitive moves, optimize your pricing and promotion, maximize product assortment and in-store execution, and stretch your marketing ROI by targeting key shoppers with the most effective marketing mix.

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Plan better advertising, target and activate the right audiences, and then measure and optimize those media investments.

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Get unprecedented big data management capabilities through a combination of software, patented algorithms, industry models, data integration and supporting applications.

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How can we help you supercharge growth and profitability?

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