A rapidly changing purchase landscape, an increasingly fragmented media environment, and consumers’ evolving needs and expectations means more complexity and more competition for your brand/s.
 
IRI is here to help you make sense of it all and find otherwise hidden opportunities for growth. We are proud to have been doing this for the world’s largest CPG manufacturers for almost four decades.

Market Performance and Strategy

How can you achieve growth in a mature market? Are you missing key innovation or category opportunities? From market measurement/point-of-sale (POS) tracking to in-store performance audits and forecasting, our market performance and strategy solutions will help you understand your brand’s position and how to grow.

Consumer and Shopper

The future of CPG is about bringing a custom marketing strategy to each consumer on demand. Our Consumer and Shopper solutions focus on deep shopper insights, segment planning, opportunity sizing and activation strategies that empower companies to “win” the sale and the shopper.

Analytics and In-Market Execution

Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular retailer, we help you analyze and determine the best path.

Media

Are there ways for you to better maximize your media spend? Did your advertising lead to any sales? Our Media solutions include household level, cross-media exposure tied to actual purchases for deeper insights, targeting, activation and measurement.

Big Data Technology

Big Data. Private Cloud. Applications. Visualization. Our data management, cloud and advanced software solutions help you better leverage all your data for faster insights and action. The IRI Liquid Data® platform, offering insights at the touch of a button, is the industry’s most advanced, most used and most imitated data engine. It is also one of the biggest reasons our clients leave our competitors to partner with us.

How can we help you supercharge growth and profitabilty?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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