We deliver growth to CPG manufacturer, retail, OTC health care and media clients through our five key areas of expertise:
Market Performance and Strategy
How can you achieve growth in a mature market? Are you missing key innovation or category opportunities? From market measurement/point-of-sale (POS) tracking to in-store performance audits and forecasting, our market performance and strategy solutions will help you understand your brand’s position and how to grow.
Consumer and Shopper Intelligence
The future of CPG is about bringing a custom marketing strategy to each consumer on demand. Our Consumer and Shopper Intelligence solutions focus on deep shopper insights, segment planning, opportunity sizing, and activation strategies that empower companies to “win” the sale and the shopper.
In-Market Execution & Analytics
Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular manufacturer or retailer, we help you analyze and determine the best path.
Can you be more efficient and effective with your media spend? Did your advertising lead to any sales? Our Media solutions include household level, cross-media exposure tied to actual purchases for deeper insights, targeting, activation and measurement.
Big Data. Cloud Computing. Integrated Data. Mobile. Our data management, cloud and advanced software solutions help you better leverage all your data for faster insights and action. Our Liquid DataTM platform, offering insights at the touch of a button, is the industry’s most advanced, most used and most imitated data engine. It is also one of the biggest reasons our clients leave our competitors to join us.