Know your consumers like never before.
What are they buying? Where do they shop? When are they consuming products? Our Insights solutions tell you this and more, including consumers' on-the-go and in-the-moment needs.
Embed relevant and immediate consumer and shopper insights into all of your key business decisions. 
Our solutions synthesize hundreds of product, household and trip attributes and distill them down to the most meaningful views. Whether looking at how low-income shoppers buy snacks on pantry-stocking trips or evaluating seasonal and geographic differences for an allergy remedy, you get direct and immediate insights.
Millions of consumers and billions of transactions at your fingertips. 
Loyalty card member transaction data helps overcome sample size constraints and allows marketers to understand consumer behavior faster and at a more granular level.
Understand consumers' in-the-moment shopping, consumption and usage behaviors.
Through a mobile app, you can profile shoppers and their purchase, consumption, usage occasions and locations, and increase coverage across hard-to-reach channels and demographics. This means that they have to rely less on memory, and that their point-of-purchase and in-the-moment behavior gets accurately captured, providing rich context for their purchase decisions.

How we're different

No sample size constraints
IRI nearly eliminates sample size constraints, which is particularly helpful when launching niche or regional brands. It also allows manufacturers to plan consumer tactics and strategies at the size, flavor, scent or item level. You can analyze consumer behavior as soon as products hit the shelf.
Hispanic expertise and insights
Our unacculturated Hispanic panel provides even deeper insights into the attitudes and buying behavior of Hispanics, so marketers can understand how their brands resonate with Hispanics across the acculturation spectrum.
"In-the-moment" insights on consumption
Only IRI tracks real-time out-of-home consumption, usage, purchase occasions and attitudes linked to other consumer information. It includes how, when, where and with whom the product was used or consumed.
Best-in-breed partners
Our Insights solutions partners provide a rich understanding of consumers and what they buy.
Oracle’s loyalty shopper database includes billions of transactions to fuel granular consumer and shopper insights.
Experian’s ConsumerView database includes Mosaic lifestyle clusters that can be integrated for additional insights.  
SPINS provides insights into the natural/organic market, opening the door for deeper insights into this growing product segment. 
"They (IRI) are so stepping up to the task of helping us understand not just what’s happening in store with our customers but (also) online."


What our clients are saying...

What Clients Have to Say About IRI
At IRI’s 2015 Summit, several of our client partners discussed how IRI has helped them achieve growth in their businesses.
How can we help you supercharge growth and profitability?

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