Incite consumer action.
Understanding what you need to do to move consumers to action is what IRI's Activation solutions are all about. We'll help you uncover exactly what you need to do to get shoppers to take action at the physical and digital shelf.
With our Activation solutions, identify the stores that matter most to your shoppers.
Want higher incremental revenue? Optimize your in-store activation. We make it easy to evaluate where individual households are likely to shop and how much of their wallet they are likely to spend at a particular store.
Leverage an intuitive and flexible shopper intelligence platform.
Shopper needs change quickly. We help you keep up. Our shopper-intelligence platform allows you to rapidly analyze product switching, basket-level co-purchasing, category leakage, and other consumer analysis. With it, you will be able to build impactful strategies and tactics to engage your shoppers.

How we're different

More accurate
We combine our database of 110 million households with our Consumer Network™ panel data, point-of-sale (POS) data and sophisticated analyses. This granular household-level data combined with our proprietary methodologies means more accurate and actionable insights.
Higher ROI
Without a deep understanding of consumers and shoppers, manufacturers and retailers risk squandering scarce resources on inefficient activation efforts. Our granular-level information uncovers the greatest fit between a retailer’s shoppers and its products' consumers to achieve a higher ROI.
Better allocation of activation dollars
For manufacturers and retailers seeking to maximize dollars on their consumer and shopper activation, it's critical to activate at the individual household and store level. We help you prioritize your activation resources so that you spend your dollars wisely for the best return and growth.
"IRI understands the needs of our business and provides clear solutions that will make a huge impact. Their significant expertise and superior customer service, coupled with their sophisticated solutions, help us compete in the highly-competitive dairy category."

Land O’Lakes

What our clients are saying...

What Clients Have to Say About IRI
At IRI’s 2015 Summit, several of our client partners discussed how IRI has helped them achieve growth in their businesses.
How can we help you supercharge growth and profitability?

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