How we're different
The industry's most-validated approach
Hendry is the industry’s most validated approach to create a predictive model of the market. It estimates the impact of updating strategies for your existing brands and identifying potential high-growth innovation opportunities.
Data-based, integrated process
We combine data and insights into a fully integrated service that supports the entire new product innovation process. This includes white space identification using Hendry market structures and simulations and new product concept testing through post launch assessment with our enhanced control store testing service.
EARLIER PRODUCT CONCEPT RESULTS
Most marketers have to spend weeks or months to test new product concepts. Our concept testing capabilities allow you to significantly reduce this cycle time, so that you can test multiple new product concepts within days.