Use the smartest prescriptive and predictive analytics
to drive brand and store growth.

Strategy and activation expertise improves pricing, promotion and retail execution.

Find the sweet spots within all that data.

Deciphering vast amounts of data to find new opportunities is the Holy Grail for any business. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular retailer, we help you analyze and determine the best path.
Price and Promotion
Pricing never stands still. We can help you move at the speed of the market.
Optimize your product pricing to succeed in an ever-changing shopper and omnichannel environment.
Companies spend huge amounts of money on their trade strategies. We can tell you where to focus your efforts and how to make them pay off.
Use predictive analysis to plan trade events in order to maximize product, account and consumer sensitivities to achieve trade goals.
Expand sales for your brand and category by having the right product in the right place at the right time.
With competition up and shelf availability down, manufacturers must understand which products need to be on shelf.
Offer the right product at the right place at the right time.
Improve your capability to tailor assortment to drive growth with your top customers.
Supply Chain
Big data analytics for supply chain management drive efficiencies for manufacturers and retailers.
Limit the instances of your products not being on the shelf when the customer is looking for them.
Localize demand planning with analytics that uncover specific customer and store needs.
Drive high-impact activation with store-level scorecards.
Unified Marketing Measurement
Use combined marketing mix and sales lift insights for a single view of business performance.
Gain an integrated view of brand/portfolio and campaign measurement to inform strategic planning and tactical implementation.
Access in-flight measurement and optimization at the household level for campaigns.
See it in Action

IRI Assortment Optimization

Leverage expert insights, rigorous modeling and simple-to-use web-based simulation software to maximize your brand portfolio and category sales, and support effective innovation launches. Watch the video now.
IRI Business Value Drivers
Combine historical sales data with price and trade models to identify specific factors that drive sales and recommend more impactful strategies. Watch the video now.

IRI Price & Trade Advantage™

Plan and evaluate different pricing and trade promotion scenarios for your brand. Watch the video now.



IRI Price and Trade Advantage™ Mobile

Plan and evaluate your  product price and promotion scenarios while in the field with your retailer partners. Watch the video now.
IRI Trade Planner™
Maximize the return on your trade promotion investments. Watch the video now.



How we're different

specific growth levers FOR results
We have a unique and unmatched combination of predictive and prescriptive analytical techniques, proprietary rapid modeling platforms, leading-edge automated solutions, a vast and granular CPG data set, and experienced analytics consulting talent.
One version of the truth
Our data aligns across manufacturer and retailer views. This ensures one version of the truth and allows for true collaboration and win/win outcomes.
Our powerhouse platforms and prescriptive analytics solutions are already being driven by artificial intelligence and machine learning so that we can help clients quickly anticipate competitive moves and uncover new opportunities.
"IRI provides a quantum leap forward in terms of delivering granular, actionable insights that will ultimately help us with our brand, category, promotional and trend initiatives."

Circle K

What our clients are saying...

How can we help you supercharge your growth and profitability?

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