Real-time prescriptive and predictive analytics to drive brand and store growth.

Strategy and activation expertise leverages artificial intelligence and machine learning to improve pricing and promotion decisions and retail execution.

How can I quickly know and fix price gaps at specific retailers?

How do I know which assortment strategy to use for which retailer?

How can I optimize my promotions to improve sales results?

How can I forecast key drivers of growth for my business?

Uncover new opportunities within all the data to drive your business to new heights. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular retailer, we help you analyze and determine the best path.

Price and Promotion

Pricing never stands still. We help you move at the speed of the market.

  • Optimize your product pricing to succeed in an ever-changing shopper and omnichannel environment.
  • Companies spend huge amounts of money on their trade strategies. We can tell you where to focus your efforts and how to make them pay off.
  • Use predictive analysis to plan trade events in order to maximize product, account and consumer sensitivities to achieve trade goals.

Unified Marketing Measurement

Use combined marketing mix and sales lift insights for a single view of business performance.

  • Gain an integrated view of brand/portfolio and campaign measurement to inform strategic planning and tactical implementation.
  • Access in-flight measurement and optimization at the household level for campaigns.

Assortment

Expand sales for your brand and category by having the right product in the right place at the right time.

  • With competition up and shelf availability down, manufacturers must understand which products need to be on shelf.
  • Offer the right product at the right place at the right time.
  • Improve your capability to tailor assortment to drive growth with your top customers.

Supply Chain

Big data analytics for supply chain management drive efficiencies for manufacturers and retailers.

  • Limit the instances of your products not being on the shelf when the customer is looking for them.
  • Localize demand planning with analytics that uncover specific customer and store needs.
  • Drive high-impact activation with store-level scorecards.

See It In Action

 

IRI Assortment Optimization

Leverage expert insights, rigorous modeling and simple-to-use web-based simulation software to maximize your brand portfolio and category sales, and support effective innovation launches.

 

IRI Business Value Drivers

Combine historical sales data with price and trade models to identify specific factors that drive sales and recommend more impactful strategies.

 

IRI Price & Trade Advantage™

Plan and evaluate different pricing and trade promotion scenarios for your brand.

 

IRI Price and Trade Advantage™ Mobile

Plan and evaluate your product price and promotion scenarios while in the field with your retailer partners.

 

IRI Trade Planner™

Maximize the return on your trade promotion investments.

How We’re Different

SPECIFIC GROWTH LEVERS FOR RESULTS

We have a unique and unmatched combination of predictive and prescriptive analytical techniques, proprietary rapid modeling platforms, leading-edge automated solutions, a vast and granular CPG data set and experienced analytics consulting talent.

ONE VERSION OF THE TRUTH

Our data align across manufacturer and retailer views. This ensures one version of the truth, and allows for true collaboration and win-win outcomes.

LEVERAGING MACHINE LEARNING TO IDENTIFY DEMAND SPACES

Our powerhouse platforms and prescriptive analytics solutions are already being driven by artificial intelligence and machine learning so that we can help clients quickly anticipate competitive moves and uncover new opportunities.

What Our Clients Are Saying

 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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