Identify opportunities with prescriptive analytics
coupled with deep retailer partnerships.

Improve collaboration, joint business planning and execution with retailers.

Find the sweet spots within all that data.

Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimize your pricing, promotion or assortment, or be more productive with a particular manufacturer or retailer, we help you analyze and determine the best path.
Price and Promotion
Pricing never stands still. We can help you move at the speed of the market.
Optimize your product pricing to succeed in an ever-changing shopper and omni-channel environment.
Companies spend huge amounts of money on their trade strategies. We can tell you where to focus your efforts and how to make them pay off.
Use predictive analysis to plan trade events in order to maximize product, account and consumer sensitivities to achieve trade goals.
Expand sales for your brand and category by having the right product in the right place at the right time.
With competition up and shelf availability down, manufacturers and retailers must understand which products need to be on shelf.
Offer the right product at the right place at the right time.
Improve your capability to tailor assortment to drive growth with your top customers.
Supply Chain
Leverage supply-chain analytics for better business planning.
Limit your losses from products not on shelf.
Localize demand planning.
Store-level performance scorecards drive high-impact activation.
Joint Business Planning
Leverage unprecedented data and technology to improve collaboration with your retailer/manufacturer partners so that everyone wins.
Effective joint business planning between retailers and manufacturers requires a common language as well as data organized by the retailer’s category definitions.
Gain access to more than 600 powerful shopper and transaction-based analytics "out-of-the-box" to jump-start your execution tactics.
Use our self-serve analytics to discover, rank, segment, manage and measure the shoppers who provide the greatest impact to your bottom line.
Quickly identify specific shopper sales, promotion, distribution, and cross-purchase opportunities.
With our gateway portals, manufacturers and retailers can look at the same information and work together more effectively.
Gain access to unique data sets.
See it in Action

IRI Assortment Optimization

Leverage expert insights, rigorous modeling and simple-to-use web-based simulation software to maximize your brand portfolio and category sales, and support effective innovation launches. Watch the video now.
IRI Business Value Drivers
Combine historical sales data with price and trade models to identify specific factors that drive sales and recommend more impactful strategies. Watch the video now.

IRI Price & Trade Advantage™

Plan and evaluate different pricing and trade promotion scenarios for your brand. Watch the video now.



IRI Price and Trade Advantage™ Mobile

Plan and evaluate your  product price and promotion scenarios while in the field with your retailer partners. Watch the video now.
IRI Trade Planner™
Maximize the return on your trade promotion investments. Watch the video now.


Pinpoint growth areas, calculate the value of “what if” scenarios and prioritize recommendations for marketing, sales, strategy and merchandising. Watch the video now.

How we're different

specific growth levers FOR results
We have a unique and unmatched combination of predictive analytical techniques, proprietary rapid modeling platforms, leading-edge automated solutions, a vast and granular CPG data set, and experienced analytics consulting talent.
One version of the truth for manufacturers and retailers
Through our collaborative gateways, manufacturers and retailers look at the same data in the retailer's view, ensuring one version of the truth. This allows for true collaboration and unique win/win strategies.
increased collaboration between suppliers and retailers to deliver growth
We have developed a proprietary manufacturer/retailer collaboration process as well as a retailer-specific plan to help everyone win.
"IRI provides a quantum leap forward in terms of delivering granular, actionable insights that will ultimately help us with our brand, category, promotional and trend initiatives."

Circle K

What our clients are saying...

How can we help you supercharge your growth and profitability?

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