Marketing to your customers is hard. Figuring out whether your digital advertising campaigns actually sent people into the store is even more so. There’s never been a quick and easy way to use data from several different sources to accurately connect online media exposure to offline sales lift. Until now.
IRI Lift™ seamlessly integrates IRI’s vast point-of-sale, frequent shopper, causal and media exposure data to empower marketers to fully understand actual in-store sales lift impact of ad spend in real-time throughout a campaign, rather than after. By fusing loyalty card program data with IRI’s proprietary shopper panel and a host of other data assets at the SKU and shopper level, IRI Lift delivers the industry’s most granular and most accurate multi-channel projection to help drive sales in real time.
As the most accurate campaign measurement tool for offline sales lift, it answers questions like:
- Did the ad campaign increase purchases?
- Did the ad campaign bring in new households?
- Did the households who saw the ad spend more per purchase?
Other benefits of IRI Lift include: