Are your television ads really reaching the right people? You can now plan and validate your TV advertising around people who are high purchasers of your brand or category so that you don’t waste a single penny of your media dollars.
Using data through our partnership with Rentrak and IRI ProScores™, our purchase-based propensity scores, we help media planners target their own brand buyers, competitive brands, category shoppers and custom research segments. By leveraging this custom and purchase-based data, marketers can improve ad efficiency and return on ad spend by re-allocating their media spend to the broadcast outlets that reach the right consumers. Companies that use IRI’s TV Planning Solution typically achieve 10-25 percent in media efficiencies.