As the shopper journey becomes more complex, consumers are regularly exposed to multiple touch points. Unfortunately, many analytic solutions don’t consider this fragmented media landscape. Instead, they are based on backward-looking analytical models that try to explain past performance, leading to missed opportunities for better marketing spend and execution decisions.
IRI Marketing Foresight lets you continually measure and adjust your current and future marketing initiatives based on ongoing new insights. This “always-on” platform uses granular performance metrics from IRI’s Marketing Mix modeling process to give you the latest simulations and optimization scenarios. It includes real-time interaction with analytical models, so that you can make better planning and spending decisions right now.
Companies that use IRI Marketing Foresight see improved sales and better return on their marketing investments.