While advancements in advertising technology can help improve campaigns, most existing measurement tools don’t have the speed or depth of insight to support in-flight ad measurement and optimization. They also don’t provide results until at least eight weeks after a campaign ends and don’t offer mid-campaign intelligence, making advertisers miss opportunities to rebalance campaigns as they occur.
IRI Lift is the industry’s fastest and most accurate in-flight advertising measurement solution. It provides faster reads, which are available as soon as five weeks after the campaign starts, and the ability to adjust a campaign while it is in flight. It also captures all- outlet point-of-sale, consumer panel, frequent shopper program and TV advertising data in addition to macroeconomic factors, health and wellness attributes, and more than 20 causal variables. IRI Lift helps the advertiser, publisher, network or agency that wants to improve multi-channel campaign performance to drive true 1:1 marketing personalization and revenue growth for brands.
Advertisers that use IRI Lift can improve their return on advertising spend by 30-70 percent.