There are thousands of websites to choose from for your online ads. But targeting consumers online based on demographics is not enough. You can now plan and validate your online advertising around people who are high purchasers of your brand or category so that you don’t waste any of your online media budget.
Using data through our partnership with comScore and from IRI ProScores™, our purchase-based propensity scores, we help online media planners target their own brand buyers, competitive brands, category shoppers and custom research segments. By leveraging this custom and purchase-based data, marketers can improve online ad efficiency and return on ad spend by re-allocating their online media spend to the online publishers and other websites that reach target consumers. Companies that use IRI’s Digital Planning Solution typically achieve 10-20 percent in media efficiencies.