Tap into the first-ever technology-driven desktop solution that offers unparalleled access to projected, verified and custom audiences.

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Why IRI Audiences?

with more relevancy

Long-Term view
of consumer baskets

Category coverage
that is more comprehensive

Create extremely tailored and precise projected, verified or custom audiences on the fly with a direct link to buyers most likely to purchase.

Consumers are bombarded daily with irrelevant ads. By tapping into more complete consumer data, advertisers and their agencies can make better targeting decisions and get more relevant messages to consumers. IRI Audiences uses the largest repository of multichannel retailer data assets at scale, including anonymized data from 350+ million national shopper loyalty cards from multiple leading retailers to help marketers to improve targeting and activation.

IRI ProScores® Audiences, the industry’s best-projected purchase-based, predictive shopper insights solution, enables marketers to identify shoppers with the highest-dollar opportunity.

IRI Verified Audiences uses the industry’s most robust set of frequent shopper purchase loyalty data to enable targeted campaigns based on actual purchase behavior.

IRI Custom Audiences provides marketers the ability to generate custom audiences by combining ProScores and Verified on the fly with any of 20+ other data sets from IRI or proprietary data directly in IRI Audience Builder.

IRI covers over 200 syndicated categories, including those that are unavailable elsewhere.



Client Success Stories

More Valuable Audiences

A toothpaste brand manufacturer wanted to run a digital shopper marketing campaign targeted to brand buyers shopping at a national drug retail chain. With IRI ProScores Audiences, the brand could identify those who spent 250% more with the retailer than geo-targeted audiences.

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Purchase-Based Targeting

An alcohol beverage manufacturer launched a flavor extension and wanted to understand the performance of purchase-based versus demographic targets. Using IRI Verified Audiences, the company received 9 percent more incremental uplift than demographic targets.

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