IRI’s latest media benchmarking shows significant media efficiency gains across categories.

We optimized TV planning through better targeting, measurement and purchase of the right lower-cost media.
Health & Beauty
 Ad Spend: $313K-$799K
  Gain: 19-40%
Beverages
  Ad Spend:  $2.8M-$5.1M
  Gain: 11-35%
Canned Goods
  Ad Spend: $2.3M-$5.3M
 Gain: 15-30%
 
 
Candy & Snacks
  Ad Spend: $654K-$16M
 Gain: 14-39%
Household Cleaning
Ad Spend: $1.1M-$3.9M
Gain: 21-27%
Frozen Foods
 Ad Spend: $10M
 Gain: 16%
NEWS
 
IRI® Revolutionizes Precision Marketing with Launch of New IRI Personalization Suite on Liquid Data®; Enhanced IRI Audiences and IRI Lift™ Solutions Now Available
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INSIGHTS
 
Personalized Targeting: Increase ROAS and Enhance Lift with Purchase-Based Targeting Technology ...
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EVENTS
 
Learn how to improve the ad experience for buyers and brands through personalization.
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