With a 360-degree view of the consumer, IRI links the media consumers see to the products they purchase to help advertisers, their agencies and media companies plan, target, activate, measure and optimize campaign results.

PLAN  

campaigns using massive shopper and media behavioral data.

REACH  

audiences based on verified shopping behavior at scale.

MEASURE  

results across all media channels within weeks of campaign start.

Consumers are being bombarded with irrelevant ads. Are yours hitting the mark?



Improve your return on advertising spend by up to 70 percent with the IRI Personalization Suite, which uses the broadest and most granular data assets and real-time analytics to help you deliver more targeting advertising.

 
 
 

IRI's Media Solutions are powered by:

SHOPPER LOYALTY AND PURCHASE INSIGHTS
Based on more than 350 million loyalty cards
 
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER EXPERTISE
Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry
Insights and Plan
 

Understand what drives consumer purchase behavior and then plan advertising across channels with precise, granular modeling down to the individual exposure.

IRI Shopper Loyalty
IRI Social AdvantageTM
IRI TV Planning
IRI Digital Planning

Target and Activate
 

Create tailored and precise projected, verified or custom audiences on the fly with a direct link to buyers with the highest likelihood to purchase a particular product based on your messages.

IRI Audiences

Measure and Optimize
 

Use the industry’s only on-demand and always-on measurement solutions, and get results during the first weeks of a campaign. Then, access a wide range of optimization algorithms for real-time audience redirecting.

IRI LiftTM
IRI Marketing ForesightTM
Unified Marketing Measurement

NEWS
 
Viant, a Time Inc. people-based advertising technology company, and IRI are partnering to enhance advertisers’ ability to increase precision and measure sales lift.
LEARN MORE
 
INSIGHTS
 
IRI and the ARF partnered on a study to better understand how ads designed to be more contextually relevant impacts sales and ROI. Find out how context and alignment work together to improve campaigns.
LEARN MORE
 
EVENTS
 
During a recent webinar hosted by GreenBook, IRI's Bhanu Bhardwaj discussed lessons learned from media measurement attribution and how advertisers can take action after analyzing results.
LEARN MORE
 

 Security code