IRI links the media consumers see to the products they purchase to help advertisers and their agencies plan, target, activate, measure and optimize campaign results.

The often-quoted adage from John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half,” is still true for many companies.

With IRI Media, now you’ll know.

 
 
How We Help
Our experience is backed by hundreds of data scientists and technology engineers, and dozens of patents.
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Insight

Understand what drives consumer purchase behavior through unparalleled integrated data.

Who We Help:

 

MANUFACTURERS
RETAILERS
AGENCIES
PLATFORMS
TV NETWORKS
PUBLISHERS

NEWS
 
IRI® Revolutionizes Precision Marketing with Launch of New IRI Personalization Suite on Liquid Data®; Enhanced IRI Audiences and IRI Lift™ Solutions Now Available
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INSIGHTS
 
Media Measurement: Dynamic Campaign Measurement Leads to Outsized Sales Uplift
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EVENTS
 
Learn how to improve the ad experience for buyers and brands through personalization
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