Media Solutions That Improve Your Sales and Drive Your Campaigns

IRI's end-to-end solutions ensure that advertisers and their agencies  have the insights they need to plan better campaigns, target and activate the right audiences, and measure and optimize results.

Consumers are being bombarded with irrelevant ads. Are yours hitting the mark?


Improve your return on advertising spend by up to 70 percent with the iRI Personlization Suite, which uses the broadest and most granular data assets and real-time analytics to help you deliver more targeting advertising. 

 

INSIGHTS AND PLAN

Understand what drives consumer purchase behavior and then plan advertising across channels.

Dig Deeper:
IRI Shopper LoyaltyIRI Social Advantage™IRI TV PlanningIRI Digital Planning

TARGET AND ACTIVATE

Create tailored and precise projected, verified or custom audiences on the fly with a direct link to buyers.

Dig Deeper:
IRI AudiencesIRI CRM Activation

MEASURE AND OPTIMIZE

Use the industries only on-demand and always-on measure meant solutions and get results during the first week's of a campaign.

Dig Deeper:
IRI Lift™IRI Marketing Foresight™Unified Marketing Measurement

Who We Help

MANUFACTURERS
RETAILERS
AGENCIES
PLATFORMS
TV NETWORKS
PUBLISHERS

Media News, Insights and Events

NEWS

IRI and Data Plus Math have announced a media solution for deeper campaign analysis, combining household-level purchase data with advanced TV attribution insights.

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INSIGHTS

IRI and the ARF partnered on a study to better understand how ads designed to be more contextually relevant impacts sales and ROI. Find out how context and alignment work together to improve campaigns.

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EVENTS

During a webinar hosted by GreenBook, IRI discussed lessons learned from media measurement attribution and how advertisers can take action after analyzing results.

Learn More

How We're Different

SHOPPER LOYALTY AND PURCHASE INSIGHTS
Based on more than 350 million loyalty cards
 
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER EXPERTISE
Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry

What Our Clients Are Saying

"They (IRI) helped us ensure that we understood who the consumer was, what was happening in the category, and helped formulate our strategy for growth."

 

 

How can we help you supercharge growth and profitabilty?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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