Media Solutions That Improve Your Sales and Drive Your Campaigns

IRI's end-to-end solutions ensure that advertisers and their agencies  have the insights they need to plan better campaigns, target and activate the right audiences, and measure and optimize results.

Consumers are being bombarded with irrelevant ads. Are yours hitting the mark?


Improve your return on advertising spend by up to 70 percent with the IRI Personalization Suite, which uses the broadest and most granular data assets and real-time analytics to help you deliver more targeting advertising. 

 

INSIGHTS AND PLAN
Understand what drives consumer purchase behavior and then plan advertising across channels.

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TARGET AND ACTIVATE
Create tailored and precise projected, verified or custom audiences on the fly with a direct link to buyers.

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MEASURE AND OPTIMIZE
Closed-loop measurement and in-flight optimization solutions provide more reliable results within weeks of a campaign’s start.

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Who We Help

MANUFACTURERS
RETAILERS
AGENCIES
PLATFORMS
TV NETWORKS
PUBLISHERS

Media News, Insights and Events

NEWS

Google has selected IRI to join its new measurement partners program, giving its advertisers access to superior analytics to make the most of its investments across Google properties. Read More

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EVENTS

Find and activate against your desired target audiences – whether you want to reach current buyers of your product, switch buyers in the category to your product or launch a new brand. Read More

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INSIGHTS

CPG marketers who tap into a hybrid of multi-touch attribution and cross-channel measurement may be able to improve their return on advertising spend by 80 percent, according to an IRI report. Read More

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NEWSLETTER

Marketers can improve targeting and campaign measurement this holiday season – and get more shoppers – by incorporating some key tips into their programs. Read More

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How We're Different

SHOPPER LOYALTY AND PURCHASE INSIGHTS
Based on more than 350 million loyalty cards
 
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER EXPERTISE
Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry

What Our Clients And Partners Are Saying

 
 
 
 
 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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