With a 360-degree view of the shopper, IRI links the media consumers see to the products they purchase to help advertisers and their agencies plan, target, activate, measure and optimize campaign results.

PLAN  

campaigns using massive shopper and media behavioral data.

REACH  

audiences based on verified shopping behavior at scale.

MEASURE  

results across all media channels within weeks of campaign start.

Consumers are being bombarded with irrelevant ads. Are yours hitting the mark?


The IRI Personalization Suite helps you tap into the broadest and most granular integrated data assets and real-time analytics to deliver more targeted advertising and dramatically improve your campaign performance.

 
 

IRI's Media Solutions are powered by:

SHOPPER LOYALTY AND PURCHASE INSIGHTS
Based on more than 350 million loyalty cards
 
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER EXPERTISE
Distinct and expanding data sets and innovative analytics capabilities
Insights and Plan
 

Understand what drives consumer purchase behavior and then plan advertising across channels with precise, granular modeling down to the individual exposure.

IRI Shopper Loyalty
IRI Social AdvantageTM
IRI TV Planning
IRI Digital Planning

Target and Activate
 

Create tailored and precise projected, verified or custom audiences on the fly with a direct link to buyers with the highest likelihood to purchase a particular product based on your messages.

IRI Audiences

Measure and Optimize
 

Use the industry’s only on-demand online-to-offline media sales lift measurement solution, providing results in the first weeks of a campaign. Then, access a wide range of optimization algorithms for real-time audience redirecting.

IRI LiftTM

NEWS
 
In a byline for AdExchanger, IRI’s Jennifer Pelino discusses Amazon, personalization and the AI effect for digital shopping experiences that compel consumers to return again and again.
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INSIGHTS
 
Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.
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EVENTS
 
At an upcoming webinar, IRI and PlaceIQ will share best practices for leveraging location data in numerous ways, such as for improved campaign targeting, measurement and optimization.
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