Media Solutions That Improve Your Sales and Drive Your Campaigns

IRI's end-to-end solutions ensure that advertisers and their agencies  have the insights they need to plan better campaigns, target and activate the right audiences, and measure and optimize results.

Consumers are being bombarded with irrelevant ads. Are yours hitting the mark?


Improve your return on advertising spend by up to 70 percent with the IRI Personalization Suite, which uses the broadest and most granular data assets and real-time analytics to help you deliver more targeting advertising. 

 

Dig Deeper:
IRI Shopper LoyaltyIRI Social Advantage™IRI TV PlanningIRI Digital Planning

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IRI AudiencesIRI CRM Activation

Dig Deeper:
IRI Lift™IRI Marketing Foresight™Unified Marketing Measurement

Who We Help

MANUFACTURERS
RETAILERS
AGENCIES
PLATFORMS
TV NETWORKS
PUBLISHERS

Media News, Insights and Events

NEWS

Google has selected IRI to join its new measurement partners program, giving its advertisers access to superior analytics to make the most of its investments across Google properties. Read More

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EVENTS

IRI’s Jennifer Pelino recently spoke with PlaceIQ at the 2018 Place Conference in NYC on how to close the loop between the media consumers are exposed to and what they do in the store, and how location insights can help. Read More

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INSIGHTS

CPG marketers who tap into a hybrid of multi-touch attribution and cross-channel measurement may be able to improve their return on advertising spend by 80 percent, according to an IRI report. Read More

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NEWSLETTER

Marketers can improve targeting and campaign measurement this holiday season – and get more shoppers – by incorporating some key tips into their programs. Read More

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How We're Different

SHOPPER LOYALTY AND PURCHASE INSIGHTS
Based on more than 350 million loyalty cards
 
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER EXPERTISE
Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry

What Our Clients And Partners Are Saying

 
 
 
 
 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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