campaigns using massive shopper and media behavioral data.
audiences based on verified shopping behavior at scale.
results across all media channels within weeks of campaign start.
Improve your return on advertising spend by up to 70 percent with the IRI Personalization Suite, which uses the broadest and most granular data assets and real-time analytics to help you deliver more targeting advertising.
IRI's Media Solutions are powered by:
Understand what drives consumer purchase behavior and then plan advertising across channels with precise, granular modeling down to the individual exposure.
IRI Shopper Loyalty IRI Social AdvantageTM IRI TV Planning IRI Digital Planning
Create tailored and precise projected, verified or custom audiences on the fly with a direct link to buyers with the highest likelihood to purchase a particular product based on your messages.
IRI Audiences IRI CRM Activation
Use the industry’s only on-demand and always-on measurement solutions, and get results during the first weeks of a campaign. Then, access a wide range of optimization algorithms for real-time audience redirecting.
IRI LiftTM IRI Marketing ForesightTM Unified Marketing Measurement
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