Explore, discover and learn how we have helped advertisers and agencies make their media campaigns more efficient and more effective.

SHIFT STRATEGY WITH SOCIAL INSIGHTS
A specialty tea manufacturer learned through IRI Social Advantage™ that its new package design was the cause of its sales declines, so it could take action to halt declines and increase sales by 10 percent. READ MORE

IDENTIFY THE BEST AUDIENCES FOR TV AD BUYS
A confectionery company increased TRPs (target rating points) by 29 percent as a result of optimizing its television advertising by networks, dayparts and shows by using IRI TV Planning. READ MORE

ASSESS THE BEST SHOPPERS AND PUBLISHERS
A frozen food manufacturer used IRI Digital Planning to optimize its digital placement allocation, which resulted in 10 to 20 percent in identified marketing gains.
READ MORE

USE PURCHASE-BASED TARGETS TO OPTIMIZE DIGITAL MEDIA
An alcohol beverage manufacturer received 9 percent more incremental uplift than demographic targets by understanding the performance of purchase-based targets through IRI Verified Audiences. READ MORE

PINPOINT THE BEST SHOPPERS
Using IRI ProScores Audiences®, a toothpaste manufacturer was able to reach household audiences that spent 250 percent more valuable to a national drug retail chain than geo-targeted households. READ MORE

UNCOVER KEY INSIGHTS FOR CAMPAIGNS
A top food manufacturer used IRI Lift™ to measure and optimize its campaign performance, allowing them to understand how much sales lift their campaign delivered and identifying an opportunity to increase the sales lift by an additional 40 percent. READ MORE

SUN PRODUCTS AND IRI LIFT
Sun Products partnered with IRI on a joint learning campaign across six campaigns spanning digital and TV and two brands. READ MORE

 Security code